MLA
Hsu, HY Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1058-1065. https://doi.org/10.4018/978-1-59904-943-4.ch085
APA
Hsu, H. S. & Kulviwat, S. (2008). Personalization and Customer Satisfaction in Mobile Commerce. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1058-1065). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch085
Chicago
Hsu, HY Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1058-1065. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch085
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