Portals: Your Institution's Reputation Depends on Them

Abstract

Whether 18 years old and raised on the Internet or an adult seeking the convenience of online service, today’s student expects personalizable, online self-service, along with high-touch access to help when self-service falters. Personalizable, online self-service is the promise of the campus portal, a promise that can be achieved and afforded if colleges and universities take seriously the challenge to transform and redesign the form and substance of their high-touch interactions with students and other stakeholders.