MLA
Ripamonti, Laura A., and Armando Cirrincione. "Post-Modern Tribes as a Marketing Tool." Virtual Communities: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1419-1427. https://doi.org/10.4018/978-1-60960-100-3.ch421
APA
Ripamonti, L. A. & Cirrincione, A. (2011). Post-Modern Tribes as a Marketing Tool. In I. Management Association (Ed.), Virtual Communities: Concepts, Methodologies, Tools and Applications (pp. 1419-1427). IGI Global. https://doi.org/10.4018/978-1-60960-100-3.ch421
Chicago
Ripamonti, Laura A., and Armando Cirrincione. "Post-Modern Tribes as a Marketing Tool." In Virtual Communities: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1419-1427. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-100-3.ch421
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