MLA
Hu, Michael Y., et al. "Predicting Consumer Situational Choice with Neural Networks." Neural Networks in Business Forecasting, edited by G. Peter Zhang, IGI Global, 2004, pp. 172-194. https://doi.org/10.4018/978-1-59140-176-6.ch009
APA
Hu, M. Y., Shanker, M., & Hung, M. S. (2004). Predicting Consumer Situational Choice with Neural Networks. In G. Zhang (Ed.), Neural Networks in Business Forecasting (pp. 172-194). IGI Global. https://doi.org/10.4018/978-1-59140-176-6.ch009
Chicago
Hu, Michael Y., Murali Shanker, and Ming S. Hung. "Predicting Consumer Situational Choice with Neural Networks." In Neural Networks in Business Forecasting, edited by G. Peter Zhang, 172-194. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-176-6.ch009
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