Privacy and Location-Based Mobile Services: Finding a Balance

Privacy and Location-Based Mobile Services: Finding a Balance

Adrian Lawrence (Baker & McKenzie, Australia) and Jane Williams (Baker & McKenzie, Australia)
Copyright: © 2009 |Pages: 13
DOI: 10.4018/978-1-60566-366-1.ch002
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As commercial interest in LBS increases, legal and regulatory bodies are becoming increasingly interested in the extent to which use of LBS may affect individuals’ privacy. This chapter discusses the nature of the privacy-related issues arising from the use of commercial LBS and gives examples of approaches that might be taken to best address these issues from the perspective of users of LBS and commercial providers of LBS. It identifies and analyses some of the key privacy issues that arise from use of LBS and the ways in which these types of issues are being regulated in some jurisdictions. It also suggests some best-practice guidelines for how these issues might be best dealt with in order to ensure that individuals’ privacy is protected. Given the increasing importance of privacy issues to consumers and their likely reluctance to use commercial LBS if significant privacy concerns are not addressed, this chapter concludes that both consumers and commercial LBS providers will benefit from privacy concerns being addressed appropriately. This chapter identifies and analyzes these issues on a theoretical level so that the issues and approaches suggested may be useful to both privacy advocates and regulators and to providers of LBS, and will remain relevant as LBS become more sophisticated.
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Location information is information about the specific location of a mobile device at a particular time or over a period of time, such as a GPS-enabled navigation device, mobile phone, personal computer or personal digital assistant. Location information is obtained by telecommunications carriers through the integration of computing and wireless communications technologies and is obtained when individuals use such mobile devices or often simply when the device is switched on.

Some of the common non-commercial uses of LBS relate to emergency services, such as the E-911 feature in the United States and roadside assistance services, and law enforcement, such as investigation surveillance of people suspected of criminal activities and investigating the location of missing persons (Lockwood, 2004; Michael, Perusco & Michael, 2006).

Some of the common commercial uses of LBS involve individuals being sent information or advertising messages to their mobile devices, relating to things such as the location and availability of products and services in their local area, such as restaurants, cinemas and other businesses, maps of local areas and travel directions, local weather and traffic conditions, and travel-related services, such as the location of local hotels or hire-car businesses (Younes-Fellous, 2007; Stein, Hawking & Sharma, 2005).

Other commercial uses of LBS involve tracking services, which enable individuals to track their pets, children, aged people or friends. There are also tracking services that enable employers to track their employees and enable businesses to track the movement of their goods in transit (Hong, Boriello, Landy, McDonald, Schilit & Tygar, 2003; Kuchinskas, 2007; Bennet & Crow, 2005).

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Editorial Advisory Board
Table of Contents
Milena Head, Eldon Y. Li
Milena Head, Eldon Y. Li
Chapter 1
Jan H. Kietzmann
The recent evolution of mobile auto-identification technologies invites firms to connect to mobile work in altogether new ways. By strategically... Sample PDF
For Those About to Tag
Chapter 2
Adrian Lawrence, Jane Williams
As commercial interest in LBS increases, legal and regulatory bodies are becoming increasingly interested in the extent to which use of LBS may... Sample PDF
Privacy and Location-Based Mobile Services: Finding a Balance
Chapter 3
Dietmar G. Wiedemann, Wolfgang Palka, Key Pousttchi
A sizeable body of research on mobile payment evolved in recent years. Researchers analyzed success factors and acceptance criteria as well as... Sample PDF
Business Models for Mobile Payment Service Provision and Enabling
Chapter 4
Mikko Pynnonen, Jukka Hallikas, Petri Savolainen, Karri Mikkonen
In a digital home a so-called multi-play system integrates networked entertainment and communications systems. Using a mobile phone, all those... Sample PDF
Ubiquitous Communication: where is the Value Created in the Multi-Play Value Network?
Chapter 5
Adam Vrechopoulos, Michail Batikas
Mobile government transform many of the traditional governance practices. The citizens’ adoption of M-Government services (e.g. voting, tax... Sample PDF
Predicting the Adoption of Mobile Government Services
Chapter 6
Katarzyna Wac, Richard Bults, Bert-Jan van Beijnum, Hong Chen, Dimitri Konstantas
Mobile service providers (MoSPs) emerge, driven by the ubiquitous availability of mobile devices and wireless communication infrastructures. MoSPs’... Sample PDF
Towards Mobile Web 2.0-Based Business Methods: Collaborative QoS-Information Sharing for Mobile Service Users
Chapter 7
Giangluigi Me, Daniele Pirro, Roberto Sarrecchia
Currently the most popular attacks to the E-Banking Web applications target the authentication systems relying on the single-side client... Sample PDF
Strong Authentication for Financial Services: PTDs as a Compromise Between Security and Usability
Chapter 8
Antonio Ruiz-Martinez, Daniel Sanchez-Martinez, Maria Martinez-Montesinos, Antonio Gomez-Skarmeta
Non-repudiation is an important issue in mobile business and mobile commerce in order to provide the necessary evidences to prove whether some party... Sample PDF
Mobile Signature Solutions for Guaranteeing Non-Repudiation in Mobile Business and Mobile Commerce
Chapter 9
Soe-Tsyr Yuan, Fang-Yu Chen
Peer-to-Peer applications harness sharing between free resources (storage, contents, services, human presence, etc.). Most existing wireless P2P... Sample PDF
UbiSrvInt: A Context-Aware Fault-Tolerance Approach for WP2P Service Provision
Chapter 10
Dianne Cyr, Milena Head, Alex Ivanov
Anytime anywhere services offered through mobile commerce hold great potential to serve customers in wireless environments. However, there is... Sample PDF
Perceptions of Mobile Device Website Design: Culture, Gender and Age Comparisons
Chapter 11
Douglass J. Scott, Constantinos K. Coursaris, Yuuki Kato, Shogo Kato
This study compared the exchange of emotional content in PC and mobile e-mail in business-related discussions. Forty American business people were... Sample PDF
The Exchange of Emotional Content in Business Communications: A Comparison of PC and Mobile E-Mail Users
Chapter 12
Carla Ruiz-Mafe, Silvia Sanz-Blas, Adrian Broz-Lofiego, Daniel Marchuet
The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use... Sample PDF
Mobile Internet Adoption by Spanish Consumers
Chapter 13
Mahil Carr
This chapter introduces concepts, frameworks and possible models for introducing mobile payments in India. The introductory section defines mobile... Sample PDF
Framework for Mobile Payment Systems in India
Chapter 14
E.S. Samundeeswari, F. Mary Magdalene Jane
Over the years computer systems have evolved from centralized monolithic computing devices supporting static applications, into client-server... Sample PDF
Mobile Code and Security Issues
Chapter 15
Tommi Pelkonen
This chapter describes the Finnish mobile telecommunications industry trends and prospects. In addition, it presents two theoretical frameworks... Sample PDF
Finland: Internationalization as the key to Growth and M-Commerce Success
Chapter 16
Dickson K.W. Chiu, S.C. Cheun, Ho-Fung Leung
In a service-oriented enterprise, the professional workforce such as salespersons and support staff tends to be mobile with the recent advances in... Sample PDF
Mobile Workforce Management in a Service-Oriented Enterprise: Capturing Concepts and Requirements in a Multi-Agent Infrastructure
Chapter 17
Dawn-Marie Turner, Sunil Hazari
Wireless technology has broad implications for the healthcare environment. Despite its promise, this new technology has raised questions about... Sample PDF
Bringing Secure Wireless Technology to the Bedside: A Case Study of Two Canadian Healthcare Organizations
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