Privacy and Online Data Collection

Abstract

Online privacy represents a controversial subject for Internet users and online companies alike. Most Internet- active enterprises are using cookies or subscription forms to collect demographic and behavioral data about the Internet users that visit their sites. In exchange, these companies are promising the personalization of online interaction between company and customer, and therefore better value for clients. In addition to these benefits, many firms promise in their privacy disclaimer to use the collected data only for purposes specifically accepted by clients.