How a Procedural Framework Would Assist SMEs in Developing Their E-Business Strategy

How a Procedural Framework Would Assist SMEs in Developing Their E-Business Strategy

Anthony Stiller (University of the Sunshine Coast, Australia)
DOI: 10.4018/978-1-930708-35-8.ch015
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Abstract

While Small-to-Medium Enterprises (SMEs) in Australia have an excellent opportunity to take advantage of the growth of e-commerce in Australian and the Asia Pacific region by reducing the effects of Australia’s relative isolation to Asian and world markets, a large number of managers choose not to take advantage of the opportunity to reach both the local and global markets because they do not know how to go about developing a strategic e-business and marketing plan. While there is plenty of literature provided by government agencies, business interest groups and commercial Web development houses, there is no procedural framework available for SME managers to follow when designing their e-business plan and revenue model so they can remain in charge of the process and not be pushed into a particular template designed by a consultant to suit their hardware and software platform.

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