This chapter reviews how mass customisation and product configuration can benefit engineer-to-order companies. The relevant main literature in the area is reviewed to identify the benefits and, subsequently, the challenges in implementing product configuration in an engineer-to-order company are described. Finally, a number of suggestions for meeting these challenges are presented, and a case description is introduced, which supports that product configuration can benefit engineer-to-order companies, even though there are a number of challenges to be met. The chapter concludes that engineer-to-order companies can certainly benefit from product configuration by improving business process efficiency as well as information quality and ultimately improving the company’s competitive advantage.
Complete Chapter List
M. Ghiassi, C. Spera
M. Ionita, P. America, D. Hammer
D. Kardaras, B. Karakostas
T. Sakao, Y. Shimomura, A. Simboli, A. Raggi