The Project Manager in the Theatre of Consciousness: A New Approach to Knowledge Creation and Communication

Knowledge Management Strategies

Depending on the type of company and industry, different strategic approaches can be utilised in adopting a knowledge management strategy (Haggie & Kingston, 2003; Joia, 2007). Hansen, Nohria, and Tierney (1999) propose codification- and personalisation strategies as alternative ways by which companies can develop their knowledge management strategies. They suggest, for example, that the companies producing customised solutions to unique problems – as many technological project deliveries are – should use the information technology to help people to communicate. Nevertheless, actual problem solving should often take place with the help of personal interaction (e.g., Jonassen, 2006).