QROC: A Variation of ROC Space to Analyze Item Set Costs/Benefits in Association Rules

QROC: A Variation of ROC Space to Analyze Item Set Costs/Benefits in Association Rules

Ronaldo Cristiano Prati (UFABC Universidade Federal do ABC, Brazil)
DOI: 10.4018/978-1-60566-404-0.ch008
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Abstract

Receiver Operating Characteristics (ROC) graph is a popular way of assessing the performance of classification rules. However, as such graphs are based on class conditional probabilities, they are inappropriate to evaluate the quality of association rules. This follows from the fact that there is no class in association rule mining, and the consequent part of two different association rules might not have any correlation at all. This chapter presents an extension of ROC graphs, named QROC (for Quality ROC), which can be used in association rule context. Furthermore, QROC can be used to help analysts to evaluate the relative interestingness among different association rules in different cost scenarios.
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Background

Rule learning has been mainly addressed from two different perspectives: predictive and descriptive tasks. Rule learning in predictive tasks is mainly concerned in generating classification rules that form a classifier. On the other hand, rule generation in descriptive tasks focus in finding all rules over a certain confidence that summarizes the data. However, in a broader sense, rules (either predictive or descriptive) can be considered as an association of two binary variables: the rule antecedent and the rule consequent. Rules of the formantecedent → consequent,where both antecedent and consequent are conjunctions of features (for classification rules, the consequent always refers to a single feature), whereas they do not have features in common. The antecedent is also called left-hand side, premise, condition, tail or body and the consequent is called right-hand side, conclusion or head. Throughout this chapter, we will also use the general notation XY (X corresponding to the antecedent and Y to the consequent, respectively) to denote a rule.

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Table of Contents
Foreword
David Bell
Acknowledgment
Yanchang Zhao, Chengqi Zhang, Longbing Cao
Chapter 1
Paul D. McNicholas, Yanchang Zhao
Association rules present one of the most versatile techniques for the analysis of binary data, with applications in areas as diverse as retail... Sample PDF
Association Rules: An Overview
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Chapter 2
Mirko Boettcher, Georg Ruß, Detlef Nauck, Rudolf Kruse
Association rule mining typically produces large numbers of rules, thereby creating a second-order data mining problem: which of the generated rules... Sample PDF
From Change Mining to Relevance Feedback: A Unified View on Assessing Rule Interestingness
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Chapter 3
Solange Oliveira Rezende, Edson Augusto Melanda, Magaly Lika Fujimoto, Roberta Akemi Sinoara, Veronica Oliveira de Carvalho
Association rule mining is a data mining task that is applied in several real problems. However, due to the huge number of association rules that... Sample PDF
Combining Data-Driven and User-Driven Evaluation Measures to Identify Interesting Rules
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Chapter 4
Julien Blanchard, Fabrice Guillet, Pascale Kuntz
Assessing rules with interestingness measures is the cornerstone of successful applications of association rule discovery. However, as numerous... Sample PDF
Semantics-Based Classification of Rule Interestingness Measures
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Chapter 5
Huawen Liu, Jigui Sun, Huijie Zhang
In data mining, rule management is getting more and more important. Usually, a large number of rules will be induced from large databases in many... Sample PDF
Post-Processing for Rule Reduction Using Closed Set
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Chapter 6
Hacène Cherfi, Amedeo Napoli, Yannick Toussaint
A text mining process using association rules generates a very large number of rules. According to experts of the domain, most of these rules... Sample PDF
A Conformity Measure Using Background Knowledge for Association Rules: Application to Text Mining
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Chapter 7
Hetal Thakkar, Barzan Mozafari, Carlo Zaniolo
The real-time (or just-on-time) requirement associated with online association rule mining implies the need to expedite the analysis and validation... Sample PDF
Continuous Post-Mining of Association Rules in a Data Stream Management System
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Chapter 8
Ronaldo Cristiano Prati
Receiver Operating Characteristics (ROC) graph is a popular way of assessing the performance of classification rules. However, as such graphs are... Sample PDF
QROC: A Variation of ROC Space to Analyze Item Set Costs/Benefits in Association Rules
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Chapter 9
Maria-Luiza Antonie, David Chodos, Osmar Zaïane
The chapter introduces the associative classifier, a classification model based on association rules, and describes the three phases of the model... Sample PDF
Variations on Associative Classifiers and Classification Results Analyses
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Chapter 10
Silvia Chiusano, Paolo Garza
In this chapter the authors make a comparative study of five well-known classification rule pruning methods with the aim of understanding their... Sample PDF
Selection of High Quality Rules in Associative Classification
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Chapter 11
Sadok Ben Yahia, Olivier Couturier, Tarek Hamrouni, Engelbert Mephu Nguifo
Providing efficient and easy-to-use graphical tools to users is a promising challenge of data mining, especially in the case of association rules.... Sample PDF
Meta-Knowledge Based Approach for an Interactive Visualization of Large Amounts of Association Rules
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Chapter 12
Claudio Haruo Yamamoto, Maria Cristina Ferreira de Oliveira, Solange Oliveira Rezende
Miners face many challenges when dealing with association rule mining tasks, such as defining proper parameters for the algorithm, handling sets of... Sample PDF
Visualization to Assist the Generation and Exploration of Association Rules
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Chapter 13
Nicolas Pasquier
After more than one decade of researches on association rule mining, efficient and scalable techniques for the discovery of relevant association... Sample PDF
Frequent Closed Itemsets Based Condensed Representations for Association Rules
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Chapter 14
Mengling Feng, Jinyan Li, Guozhu Dong, Limsoon Wong
This chapter surveys the maintenance of frequent patterns in transaction datasets. It is written to be accessible to researchers familiar with the... Sample PDF
Maintenance of Frequent Patterns: A Survey
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Chapter 15
Guozhu Dong, Jinyan Li, Guimei Liu, Limsoon Wong
This chapter considers the problem of “conditional contrast pattern mining.” It is related to contrast mining, where one considers the mining of... Sample PDF
Mining Conditional Contrast Patterns
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Chapter 16
Qinrong Feng, Duoqian Miao, Ruizhi Wang
Decision rules mining is an important technique in machine learning and data mining, it has been studied intensively during the past few years.... Sample PDF
Multidimensional Model-Based Decision Rules Mining
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