A Qualitative Study of Small Business Internet Commerce: Critical Success Factors and Challenges

A Qualitative Study of Small Business Internet Commerce: Critical Success Factors and Challenges

Lei-da Chen (Creighton University, USA), Steve Haney (Creighton University, USA), Alex Pandzik (Creighton University, USA), John Spigarelli (Getzs Incorporated, USA) and Chris Jesseman (SEEIT Company, USA)
Copyright: © 2004 |Pages: 30
DOI: 10.4018/978-1-59140-253-4.ch005
OnDemand PDF Download:


While more small to medium size enterprises begin to conduct business over the Internet, the degrees of success in these endeavors vary. There is an urgent need for an understanding of the issues that uniquely contribute to the successes and failures of small business Internet commerce. This chapter takes a qualitative approach to study the case of a small traditional retailer, Getz’s Incorporated, transforming itself to take advantage of Internet commerce. The study examines the company’s e-commerce strategies, experiences and transformation from a 100-year-old traditional retailer to a successful brick-and-click store. The overall goal was to provide a meaningful contribution to an area of research sorely lacking in relevant cases — small business Internet commerce. Founded in 1898, Getz’s is a Michigan-based retailer that made its first attempt in Internet commerce in 1997. The company specializes in marketing rugged outdoor clothing to local customers. The success of Getz’s Internet commerce effort was remarkable. By studying the company, the authors of this chapter have developed a list of six critical success factors attributing to the positive impact that Internet commerce has upon the company. Despite its success, the company and other small business e-commerce firms everywhere, face many challenges. The conclusions gathered from this chapter will be applicable to the broad universe of small businesses that seek to use the Internet to expand their target market, serve their customers, reduce costs and increase revenue.

Complete Chapter List

Search this Book:
Table of Contents
Chapter 1
Yihua Sheng, J. Michael Pearson, Leon Crosby
IT-based business initiatives, such as ERP and BPR, require high computer self-efficacy among employees because such changes require large-scale use... Sample PDF
An Empirical Examination of the Impact Organizational Culture Has on Employees' Computer Self-Efficacy
Chapter 2
Ram S. Sriram, Gopal V. Krishnan, Kam-Wah Lai
This chapter examines the value relevance of disclosures about IT expenditures. Using information about the amount of consulting fees paid to the... Sample PDF
Information Systems Expenditures and Firm Value: Further Evidence from Financial Services Industry
Chapter 3
Rebecca Angeles, Ravinder Nath
This chapter is focused on discovering important trading partner selection criteria that are relevant in electronic data interchange (EDI)-enabled... Sample PDF
Electronic Supply Chain Partnerships: Reconsidering Relationship Attributes in Customer-Supplier Dyads
Chapter 4
Tanya J. McGill, Jane E. Klobas, Valerie J. Hobbs
DeLone and McLean’s (1992) model of information systems success has received much attention among researchers. This study applies an adaptation of... Sample PDF
Perceptions, User Satisfaction and Success: Testing the DeLone and McLean Model in the User Developed Application Domain
Chapter 5
Lei-da Chen, Steve Haney, Alex Pandzik, John Spigarelli, Chris Jesseman
While more small to medium size enterprises begin to conduct business over the Internet, the degrees of success in these endeavors vary. There is an... Sample PDF
A Qualitative Study of Small Business Internet Commerce: Critical Success Factors and Challenges
Chapter 6
Iftikhar U. Sikder, Aryya Gangopadhyay
There are numerous technical and organizational challenges in the design and implementation of spatial decision support systems. Part of the problem... Sample PDF
Collaborative Decision Making in Web-Based GIS
Chapter 7
Lucila Perez, Michel Plaisent, Prosper Bernard, Lassana Maguiraga
Decision support technology, Expert Systems, Executives Information Systems, and Artificial Neural Networks, have been reported to be useful tools... Sample PDF
Novice's Performance and Satisfaction Improvement Through Expert Decision Support Usage
Chapter 8
Mark I. Hwang
A knowledge base representing the state of information systems success research in the MIS formative period of 1981-87 was published previously. The... Sample PDF
A Knowledge Base for Information Systems Success Research
Chapter 9
Chung S. Kim, Dane K. Peterson
This study examined the perceptions of Information Systems (IS) developers from the U.S. and Korea with regards to the strategies that are... Sample PDF
A Comparison of the Perceived Importance of Information Systems Development Strategies by Developers from the United States and Korea
Chapter 10
Saonee Saonee, Joseph S. Valacich, Suprateek Sarker
Trust is a major factor influencing the cohesiveness among virtual team members. While recent research in the fields of information systems and... Sample PDF
Virtual Team Trust: Instrument Development and Validation in an IS Educational Environment
Chapter 11
Todd J. Hostager, Scott W. Lester, Kathryn J. Ready, Marilyn Bergmann
A 2x2 factorial controlled experiment was conducted to examine the effects of agenda structure and facilitator style on participant satisfaction and... Sample PDF
Matching Facilitator Style and Agenda Structure in Group Support Systems: Effects on Participant Satisfaction and Group Output Quality
Chapter 12
V.K. Khandelwal, Petter Gottschalk
This chapter explores some important and contemporary issues concerning the knowledge-based view of the firm. Law firms represent an industry that... Sample PDF
Information Technology Support for Interorganizational Knowledge Transfer: An Empirical Study of Law Firms in Norway and Australia
Chapter 13
Nurit L. Friedman, Nava Pliskin
Managers of healthcare organizations are increasingly aware that the potential of medical information systems exceeds mere support of routine... Sample PDF
Demonstrating Value-Added Utilization of Existing Databases for Organizational Decision-Support
Chapter 14
John D. Wells, Traci J. Hess
Many businesses have made or are making significant investments in data warehouses that reportedly support a myriad of decision support systems... Sample PDF
Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Exploratory Study of Customer Relationship Management Application
Chapter 15
Kristina Setzekorn, Vijayan Sugumaran, Naina Patnayakuni
Effective decision-making within and across organizations is of strategic importance as the global business environment becomes more complex.... Sample PDF
A Comparison of Implementation Resistance Factors for DMSS Versus Other Information Systems
Chapter 16
Gary Baker
Technological advances have an ever-increasing impact on our society. Globalization and the changing structures of organizations have created... Sample PDF
The Effects of Synchronous Collaborative Technologies on Decision Making: A Study of Virtual Teams
Chapter 17
Mark T. Dishaw, Diane M. Strong
Computer-Aided Software Engineering (CASE) tools have been advocated for improving maintainer productivity and the quality of maintained software.... Sample PDF
The Effect of Task and Tool Experience on Maintenance CASE Tool Usage
About the Editor
About the Authors