Reasoning About User Preferences

Abstract

Personalization has been identified as a key task to the success of many modern systems. As Riecken (2000, p. 28) writes in the editorial of the special issue of the Communications of the ACM devoted to this subject, “personalization means something different to everyone.” Personalization can take various forms; however, it can be broadly described as the set of mechanisms by which an application is tailored to a particular end user and his or her goal.