Reflections on the Interview Process in Evocative Settings

Abstract

Revealed causal mapping (RCM) represents one of the best ways to study a phenomenon in a discovery or evocative setting. The RCM method provides rich data that facilitates a deeper understanding of the cognitive facets of a phenomenon not available with other methods. In this chapter I will share insights gained from conducting several interactively elicited causal mapping studies in the discovery and evocative research contexts. I address issues a researcher will encounter during in the interview process, the causal statement identification procedure, and the development of the coding scheme. I conclude with some thoughts on lessons learned in the field.