MLA
de la Mora Cuevas, José Manuel, et al. "Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL." Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy, edited by Luísa Cagica Carvalho and Pedro Isaías, IGI Global, 2019, pp. 487-521. https://doi.org/10.4018/978-1-5225-6307-5.ch021
APA
de la Mora Cuevas, J. M., Orozco Plascencia, J. M., Deniz, J. L., Verduzco Ceballos, N. A., & Velázquez García, C. A. (2019). Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL. In L. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 487-521). IGI Global. https://doi.org/10.4018/978-1-5225-6307-5.ch021
Chicago
de la Mora Cuevas, José Manuel, et al. "Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL." In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy, edited by Luísa Cagica Carvalho and Pedro Isaías, 487-521. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6307-5.ch021
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