Return on Investment for Distance Education Offerings: Developing a Cost Effective Model

Abstract

The basis for this chapter is to identify ways in which institutions can maximize their return on investment for distance education offerings through the appropriate and timely re-purposing of the online content for different markets. This will be presented based upon a model of the author’s design titled, “Transformative Income Generation,” which is a combination of content re-purposing based upon an understanding of the various potential markets in an entrepreneurial manner. The model being presented represents one way to maximize return on investment and, while other ways exist, it is the author’s intention to stimulate the reader to consider online educational content, albeit distance education materials, from a different perspective.