Return on Investment for Distance Education Offerings: Developing a Cost Effective Model

Return on Investment for Distance Education Offerings: Developing a Cost Effective Model

Evan T. Robinson (Shenandoah University School of Pharmacy, USA)
DOI: 10.4018/978-1-59140-178-0.ch013
OnDemand PDF Download:


The basis for this chapter is to identify ways in which institutions can maximize their return on investment for distance education offerings through the appropriate and timely re-purposing of the online content for different markets. This will be presented based upon a model of the author’s design titled, “Transformative Income Generation,” which is a combination of content re-purposing based upon an understanding of the various potential markets in an entrepreneurial manner. The model being presented represents one way to maximize return on investment and, while other ways exist, it is the author’s intention to stimulate the reader to consider online educational content, albeit distance education materials, from a different perspective.

Complete Chapter List

Search this Book:
Table of Contents
Caroline Howard, Richard Discenza, Karen D. Schenk
Chapter 1
Murray Turoff, Richard Discenza, Caroline Howard
Designed properly, distance education classes can be at least as effective and, in some ways, even more effective than face-to-face courses. The... Sample PDF
How Distance Programs will Affect Students, Courses, Faculty and Institutional Futures
Chapter 2
Judith V. Boettcher
This chapter describes a multi-level design process for online and distance learning programs that builds on a philosophical base grounded in... Sample PDF
Design Levels for Distance and Online Learning
Chapter 3
Gilly Salmon
There are few published reports of structured approaches to developing lecturers for new online roles. However, both campus and distance learning... Sample PDF
E-Moderating in Higher Education
Chapter 4
Elizabeth Wellburn, Gregory Claeys
Through information technologies, there is an increasing connectedness of people in both economic and educational domains. The globalized... Sample PDF
Community-Based Distributed Learning in a Globalized World
Chapter 5
Lance J. Richards, Kim E. Dooley, James R. Lindner
The premise of this chapter is that technology for course delivery will change, but effective delivery of content is dependent upon use of... Sample PDF
Online Course Design Principles
Chapter 6
Charles E. Beck, Gary R. Schornack
A new world of distance education demands new thinking. Key components to completing the distance educational system requires that institutions... Sample PDF
Theory and Practice for Distance Education: A Heuristic Model for the Virtual Classroom
Chapter 7
Wm. Benjamin Martz Jr., Venkateshwar K. Reddy, Karen Sangermano
The purpose of this chapter is to identify key components of distance education satisfaction. The distance education environment is an expanding... Sample PDF
Looking for Indicators of Success for Distance Education
Chapter 8
Elizabeth A. Buchanan
This chapter acknowledges the challenges surrounding assessment techniques in online education at the higher education level. It asks specifically... Sample PDF
Online Assessment in High Education: Strategies to Systematically Evaluate Student Learning
Chapter 9
Wm. Benjamin Martz Jr., Morgan M. Shepherd
This chapter provides the results of a comparison between two sections of a graduate programming class, where one was an on-campus class and the... Sample PDF
Assessing the Impact of Internet Testing: Lower Perceived Performance
Chapter 10
Oliver Kamin, Svenja Hagenhoff
This chapter can be assigned to the main fields of new and innovative educational paradigms and learning models, innovative modes of teaching and... Sample PDF
Modular Web-Based Teaching and Learning Environments as a Way to Improve E-Learning
Chapter 11
Jonathan Frank, Janet Toland, Karen Schenk
This chapter examines how students from different cultural backgrounds use email to communicate with other students and teachers. The South Pacific... Sample PDF
The Effect of Culture on Email Use: Implications for Distance Learning
Chapter 12
Richard Ryan
To date most online content and experiences have been packaged in a traditional “class” format and delivered using a web site posted on a provider’s... Sample PDF
A Strategy to Expand the University Education Paradigm: Selling Online Class Resources
Chapter 13
Evan T. Robinson
The basis for this chapter is to identify ways in which institutions can maximize their return on investment for distance education offerings... Sample PDF
Return on Investment for Distance Education Offerings: Developing a Cost Effective Model
Chapter 14
Yair Levy, Michelle M. Ramim
The great Greek philosopher Aristotle noted that learning is the outcome of teaching and practice. Clearly, learning is not confined to classroom... Sample PDF
Financing Expensive Technologies in an Era of Decreased Funding: Think Big…Start Small…and Build Fast
Chapter 15
Svenja Hagenhoff, Michaela Knust
Discussions about virtual universities, teleteaching or Internet-based learning usually concentrate on pedagogical or technical topics. Ideas and... Sample PDF
Education Networks: Expected Market- and Cost-Oriented Benefits
Chapter 16
Malini Krishnamurthi
The population of today’s learners can be described as being more than 25 years old, with a job and/or family responsibilities. The vast student... Sample PDF
Supplemental Web Sites: An Innovative Use of Information Technology for Instructional Delivery
About the Authors