A Reverse Auction Case Study: The Final Chapter

A Reverse Auction Case Study: The Final Chapter

Andrew Stein (Victoria University, Australia), Paul Hawking (Victoria University, Australia) and Daniel C. Wyld (Southeastern Louisiana University, USA)
Copyright: © 2004 |Pages: 23
DOI: 10.4018/978-1-59140-566-5.ch011
OnDemand PDF Download:
$37.50

Abstract

The reverse auction tool has evolved to take advantage of Internet technology and has been identified by many large organisations as a tool to achieve substantial procurement savings. As companies adopt this technology it is important for them to understand the implications of this type of procurement. This chapter re-visits a reverse auction event and discusses the impacts the reverse auction format had upon all participants involved in the auction. In late 2001 a small Australian supplier of transport and logistics services was asked to participate in a reverse auction for services they had provided for five years to a multi-national organisation. They were not successful in retaining their contract position and this chapter looks at the reverse auction and its business impacts two years after the initial auction. The case study is viewed through the eyes of the winning supplier, losing supplier, auction vendor, and buyer. The main outcomes show that the reverse auction struggles to adapt to fluid business conditions and is limited if it is used as only a price fixing mechanism. It did not engender co-operative supply chains or win-win situations between the auction players.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Acknowledgments
P. Candace Deans
Chapter 1
Susy S. Chan, Jean Lam
The Internet has served as an effective channel for companies to build and manage relationships with customers. The mobile channel, emerging from... Sample PDF
Customer Relationship Management on Internet and Mobile Channels: An Analytical Framework and Research Directions
$37.50
Chapter 2
B. Karstens, R. Rosenbuam, H. Schumann
The opportunity to access information at any time and any place caused a boom in the development of small mobile devices in recent years. Due to... Sample PDF
Presenting Large and Complex Information Sets on Mobile Handhelds
$37.50
Chapter 3
Melissa S. Ding, Chandana R. Unnithan
The opportunity to access information at any time and any place caused a boom in the development of small mobile devices in recent years. Due to... Sample PDF
Mobile Payments (M-Payments)- An Exploratory Study of Emerging Issues and Future Trends
$37.50
Chapter 4
Margherita Pagani, Danilo Schipani
This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile... Sample PDF
Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services: An End User Perspective in the Italian Market
$37.50
Chapter 5
Ran Neuman, P.C. Deans
This chapter discusses the impact of mobile and wireless technologies on developing countries. The new technological advances and capabilities allow... Sample PDF
Impact of Mobile the Wireless Technologies on Developing Countries
$37.50
Chapter 6
Tino Jahnke, Juergen Seitz
In order to solve intellectual property problems of the digital age, two basic procedures are used: “Buy and drop,” linked to the destruction of... Sample PDF
An Introduction in Digital Watermarking: Applications, Principles, and Problems
$37.50
Chapter 7
Eetu Luoma, Pasi Tyvainen
Digital Rights Management (DRM) is an issue of controlling and managing digital rights over intellectual property. It has recently broadened its... Sample PDF
Integrated Domain Model for Digital Rights Management
$37.50
Chapter 8
Alec Yasinsac
Ad hoc networks are inherently dynamic, with nodes entering, moving around, and leaving the network, often for short duration membership. This... Sample PDF
Rates of Change in Ad hoc Networks
$37.50
Chapter 9
Kwoting Fang, Ya-Yueh Shih, Duen-Ren Liu
This chapter introduces the effect of negative critical incidents and quality attributes satisfaction to heed the call for theoretically based... Sample PDF
Loyalty Differences in the Effect of Negative Critical Incidents and Quality Attributes Satisfaction: An Empirical Study of Online Shopping
$37.50
Chapter 10
Luiz A.M. Mendes-Filho, Anatália S.M. Ramos
This study aims to analyze the perception of managers on the benefits and difficulties of Internet use in hotels and its effects according to the... Sample PDF
Benefits and Difficulties of Internet Use in Hotels and Its Effects According to the Facilities Rank, Property Size, Manager's Age and Experience
$37.50
Chapter 11
Andrew Stein, Paul Hawking, Daniel C. Wyld
The reverse auction tool has evolved to take advantage of Internet technology and has been identified by many large organisations as a tool to... Sample PDF
A Reverse Auction Case Study: The Final Chapter
$37.50
About the Authors