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The Rise and Fall of CyberGold.com

Copyright © 2006. 16 pages.
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DOI: 10.4018/978-1-59904-414-9.ch007
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MLA

Peltier, J. E. "The Rise and Fall of CyberGold.com." Cases on Strategic Information Systems. IGI Global, 2006. 100-115. Web. 30 Oct. 2014. doi:10.4018/978-1-59904-414-9.ch007

APA

Peltier, J. E. (2006). The Rise and Fall of CyberGold.com. In M. Khosrow-Pour (Ed.), Cases on Strategic Information Systems (pp. 100-115). Hershey, PA: Idea Group Publishing. doi:10.4018/978-1-59904-414-9.ch007

Chicago

Peltier, J. E. "The Rise and Fall of CyberGold.com." In Cases on Strategic Information Systems, ed. Mehdi Khosrow-Pour, 100-115 (2006), accessed October 30, 2014. doi:10.4018/978-1-59904-414-9.ch007

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Abstract

This case study describes the lifecycle of CyberGold, a start-up “Dot Com” firm that rose to prominence in the world of online currency and micro-payments. The case describes the inception of the firm, the talent base of its senior executives, and its innovative and patented business model, known as “Attention Brokerage.” The case focuses on a specific decision problem faced by CyberGold’s team of senior managers early in its lifecycle: how to modify the company’s business model and communication with its members, in order to encourage repeat visits to its site and to provide a clearer understanding of where CyberGold credits may be spent by members.
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Complete Chapter List

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Chapter 7
J. E. Peltier
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The Rise and Fall of CyberGold.com
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Chapter 8
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