The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

Judy E. Scott (University of Colorado at Denver, USA)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59904-405-7.ch005
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Abstract

This case study describes the rise and fall of a dot-com in the U.S. furniture industry. Despite its highly trafficked innovative website and deployment of sophisticated technology, it ran into problems coping with overspending, integrating its technology with its subsidiary, suppliers who were wary of channel conflict and customers who were slow to adopt to buying furniture online.

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