The Role of Gender in E-Commerce Adoption: Does Having a Male or Female CEO Affect E-Commerce Use?

The Role of Gender in E-Commerce Adoption: Does Having a Male or Female CEO Affect E-Commerce Use?

Robert MacGregor (University of Wollongong, Australia) and Lejla Vrazalic (University of Wollongong in Dubai, UAE)
Copyright: © 2007 |Pages: 35
DOI: 10.4018/978-1-59904-123-0.ch009
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Abstract

The key aim of the study presented in this book is to determine how SMEs located in regional areas are going about e-commerce adoption. The study was undertaken over a period of three years in three highly developed nations all belonging to the OECD and with comparable per capita GDPs and levels of Internet penetration. These included Sweden, Australia, and the USA. In each country, one regional area was surveyed—Varmland (Sweden), Illawarra (Australia), and Salt Lake City (USA).

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