The Role of Virtual Multicultural Teams in Corporate Culture

The Role of Virtual Multicultural Teams in Corporate Culture

Amira El Guindi (Maastricht School of Management, The Netherlands) and Sherif Kamel (The American University in Cairo, Egypt)
Copyright: © 2003 |Pages: 25
DOI: 10.4018/978-1-59140-064-6.ch005
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Information and communication technologies are impacting today’s organizations and businesses in many diverse ways. The implications are perceived at the individual, organizational, and national levels. The old accustomed-to boundaries of national economies and markets are giving way to globalization and newly emerging trends. Competition is increasing, and due to the forces of change, the world market will sweep aside the small market players to make way for global organizations that are capable of penetrating the world markets through a massive global outreach strategy. In that respect, there is a need to invest in innovative business models such as virtual multicultural teams that are capable of handling the pressures of growing competition while capitalizing on the evolution of information and communication technology. Global organizations need to operate through a very flexible structure that allows freedom and speed, and replaces the hierarchical models with structures that are flatter and adequate for stronger and more efficient communication. Such a structure will allow bottom-up decision making and self-management and will capitalize on the advantages of employing multicultural teams; the diversified capacities, knowledge and business perception of these teams will be conducive to more in-depth innovation and creativity. Virtual teams can provide an organization with a solid opportunity to compete, making it easier to adapt to different situations and reducing conflicts. This chapter reflects the results of a study conducted in Egypt that targeted the determination of the possibility of reducing multicultural team conflicts by establishing a corporate culture that could have a strong influence on team members using virtual teams. The study covered six organizations operating through virtual multicultural teams and describes the analysis of the findings that relate to the role of corporate culture, the management style, and conflict resolution, among other elements. Global organizations face the challenge of operating through global multicultural teams whose members—coming from different cultural backgrounds—often stumble into conflicts that influence the overall performance of the organization. The core issue of this study is the impact of multicultural team conflicts on the overall organizational performance. Therefore, the objective of the study was to examine the relationship between corporate culture and multicultural team conflicts and to determine whether it is possible to reduce multicultural team conflicts by building a corporate culture in which all individual cultures would fit and where the management plays a vital role in transmitting the corporate culture to different teams in order to help global organizations become more efficient using virtual multicultural teams.

Complete Chapter List

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Table of Contents
Chapter 1
M. Lynne Markus, Christina Soh
An important line of research on global information management examines the effects of national culture on information technology (IT) development... Sample PDF
Structural Influences on Global E-Commerce Activity
Chapter 2
Michael D. Myers, Felix B. Tan
Many IS scholars argue that global organizations need to understand cultural differences if they are to successfully deploy information technology.... Sample PDF
Beyond Models of National Culture in Information Systems Research
Chapter 3
Mark Srite, Detmar Straub, Karen Loch, Roberto Evaristo, Elena Karahanna
In reviewing the history of the conceptualization and measurement of “culture,” one quickly realizes that there is wide-ranging and contradictory... Sample PDF
Inquiry into Definitions of Culture in IT Studies
Chapter 4
Elena Karahanna, Roberto Evaristo, Mark Srite
This paper presents a discussion of methodological issues that are relevant and idiosyncratic to cross-cultural research. One characteristic that... Sample PDF
Methodological Issues in MIS Cross-Cultural Research
Chapter 5
Amira El Guindi, Sherif Kamel
Information and communication technologies are impacting today’s organizations and businesses in many diverse ways. The implications are perceived... Sample PDF
The Role of Virtual Multicultural Teams in Corporate Culture
Chapter 6
Ana R. del Aguila, Sebastián Bruque, Antonio Padilla
During the last decades, numerous theoretical frameworks have been developed in the field of general management. Each theoretical framework has... Sample PDF
Lines of Advance in Global Information Technology Management: American/West European Approach
Chapter 7
M. Gordon Hunter, Peter Carr
Technology is providing a positive impact on delivery mechanisms employed in distance education at the university level. Some institutions are... Sample PDF
Alternative Delivery Mechanisms in Distance Education
Chapter 8
Lech J. Janczewski
The protection of privacy is a function of many variables: culture, politics, and point of view. Practically all countries have introduced laws... Sample PDF
New Challenges in Privacy Protection
Chapter 9
Detmar W. Straub, Karen D. Loch, Carole E. Hill
The complex societal beliefs and values of the Arab world provide a rich setting to examine the hypothesized influence of culture on information... Sample PDF
Transfer of Information Technology to the Arab World: A Test of Cultural Influence Modeling
Chapter 10
Abdulwahed Moh. Khalfan, Tom G. Gough
This chapter presents an overview of a national case study exploring the IS/IT outsourcing phenomenon in the public sector of a developing country.... Sample PDF
The IS/IT Outsourcing Phenomenon in the Public Sector of a Developing Country: An Exploration of Critical Issues
Chapter 11
Ana R. del Aguila, Sebastián Bruque, Antonio Padilla
In a global and highly competitive context, the human-machine interaction re-emerges as an important topic of research among IS academics and... Sample PDF
Intangible Determinants in the Introduction and Development of Information Technology: Mediterranean Evidence
Chapter 12
Davood Askarany
This chapter addresses a variety of factors influencing the diffusion of advanced techniques in organizations with particular reference to advanced... Sample PDF
An Overview of the Diffusion of Advanced Techniques
Chapter 13
Chung S. Kim, Dane K. Peterson
This study investigated the perceptions of information systems (IS) developers from the United States and Japan with regards to the relative... Sample PDF
Critical Strategies for Information Systems Development Projects: Perceptions of Developers from the United States and Japan
Chapter 14
Victor W.A. Mbarika
This chapter reviews research from academic and major international organizational literature to examine and synthesize the current understanding of... Sample PDF
The State of Teledensity Diffusion in Least Developed Countries: A Review of the Literature
Chapter 15
Leo Tan Wee Hin, R. Subramaniam
Information and Communication Technologies (ICT) hold great potential for promoting socioeconomic development in many developing countries. ICT has... Sample PDF
Information and Communication Technology in Singapore: Lessons for Developing Nations on the Role of Government
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