The Role of Web Sites and E-Commerce in the Development of Global Start-Ups
Brychan Thomas (University of Glamorgan Business School, UK), Christopher Miller (University of Glamorgan Business School, UK), Gary Packham (University of Glamorgan Business School, UK) and Geoff Simmons (University of Ulster, UK)
Copyright: © 2009
This chapter introduces the role of Web sites and e-commerce in the development and growth of global higher education start-ups. The extant concepts, research, and experiences the chapter builds on is the literature concerning e-commerce and small- and medium-sized enterprises (SMEs) together with published research on global start-ups. It argues that the key results, evidence, and experience, from the empirical case study research, highlight clear and precise reasons for the development of Web sites and e-commerce by the global start-ups. The limitations of the results are that they report early stage development of Web sites and e-commerce by global start-ups. The authors plan to undertake “follow-up” interviews in future years to develop a longitudinal study. Furthermore, there are important implications of the study for entrepreneurs, policy makers, practitioners, researchers, and educators for the specific field of e-commerce developments for global start-ups.