Sampling in Online Surveys

Sampling in Online Surveys

G. Beidernikl (Center for Education and Economy, Austria)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59140-792-8.ch009
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Abstract

Online surveys have grown very popular in the past few years. They offer some major advantages compared to paper-and-pencil surveys. Nevertheless, they arise some difficulties when online survey methods are applied – this concerns especially sampling and the question of representation. This article introduces to the particularities of sampling in online surveys and discusses the limitation of research settings (online surveys) for achieving population representation in the research sample.

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