Seaboard Stock Exchange's Emerging E-Commerce Initiative

Abstract

While Seaboard Stock Exchange remains one of the top stock exchanges in the United States, its relative position in the world is slipping. E-commerce is threatening the organization by accelerating the rate of disintermediation and the entrance of new competitors into Seaboard’s market. Against this backdrop, Seaboard’s e-commerce initiative has emerged. Tension between control and experimentation surfaces as the association attempts to incorporate emerging technology while maintaining its traditional way of doing business. The organization struggles to merge new technology with existing IT strategy while internal entrepreneurs strive to shape a Web development methodology and define an appropriate role for standards and controls in an emerging technology environment.