The chapter tries to provide the information that potential standards-setters should consider when selecting a standards setting body (SSB). It proposes classifications of both standards users and SSBs. The former focuses on users’ strategies and business models, the latter describes SSBs’ characteristics in different categories. The SSB that yields the best match should be given some preference, as it is likely to offer the most successful platform for the envisaged standardisation activity.
2 The Market For Standards
The setting of standards is based on supply and demand. The ‘supply side’ of standards, the Standards Setting Bodies8 (SSBs), tries to meet the requirements of the ‘demand side’, i.e., the standards users or, more generally, the market9.