MLA
Purchase, Helen C., and Daniel Naumann. "A Semiotic Model of Multimedia: Theory and Evaluation." Design and Management of Multimedia Information Systems: Opportunities and Challenges, edited by Mahbubur Rahman Syed, IGI Global, 2001, pp. 1-21. https://doi.org/10.4018/978-1-930708-00-6.ch001
APA
Purchase, H. C. & Naumann, D. (2001). A Semiotic Model of Multimedia: Theory and Evaluation. In M. Syed (Ed.), Design and Management of Multimedia Information Systems: Opportunities and Challenges (pp. 1-21). IGI Global. https://doi.org/10.4018/978-1-930708-00-6.ch001
Chicago
Purchase, Helen C., and Daniel Naumann. "A Semiotic Model of Multimedia: Theory and Evaluation." In Design and Management of Multimedia Information Systems: Opportunities and Challenges, edited by Mahbubur Rahman Syed, 1-21. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-930708-00-6.ch001
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