This chapter is concerned with concepts, technologies, and standards for deploying, executing, and managing services. In previous chapters, we have argued that the design of the service must strive for a balance between offering to customers what they want and creating potential for developing additional revenue generating services. We have already established that, although not all possible types of services can be delivered to the consumers in an electronic form, information needed for the coordination and mobilization of the core service resources can be digitized and offered as a support service. In Chapter II, we explained that support services which attach to a core business service are information-based in the sense that they help the consumer locate, evaluate, and access the offered service. Effectively, such services add value to the main business service.