MLA
Mulle-Lankenau, Claas, et al. "Serving Customers in a Hybrid World: Multi-Channel Strategies in Retailing." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1066-1081. https://doi.org/10.4018/978-1-59904-943-4.ch086
APA
Mulle-Lankenau, C., Wehmeyer, K., & Klein, S. (2008). Serving Customers in a Hybrid World: Multi-Channel Strategies in Retailing. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1066-1081). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch086
Chicago
Mulle-Lankenau, Claas, Kai Wehmeyer, and Stefan Klein. "Serving Customers in a Hybrid World: Multi-Channel Strategies in Retailing." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1066-1081. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch086
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