Social Institutional Explanations of Global Internet Diffusion: A Cross-Country Analysis

Social Institutional Explanations of Global Internet Diffusion: A Cross-Country Analysis

Hongxin Zhao (Saint Louis University, USA), Seung Kim (Saint Louis University, USA), Taewon Suh (Texas State University - San Marcos, USA) and Jianjun Du (University of Houston - Victoria, USA)
DOI: 10.4018/978-1-59904-939-7.ch264
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Abstract

This study attempts to examine empirically how social institutional factors relate to Internet diffusion in 39 countries. Based on nine-year cross-country data, the analytical results show that the rule of law, educational systems, and industrialization significantly influenced the global Internet diffusion, while the economic system did not exert significant impact. Uncertainty avoidance as a national cultural phenomenon significantly inhibited the Internet diffusion. This significant and negative effect is particularly true with less developed countries (LDCs).

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