MLA
Bakshi, Madhupa, and Prashant Mishra. "Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms." Social Media and Networking: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 2003-2025. https://doi.org/10.4018/978-1-4666-8614-4.ch092
APA
Bakshi, M. & Mishra, P. (2016). Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms. In I. Management Association (Ed.), Social Media and Networking: Concepts, Methodologies, Tools, and Applications (pp. 2003-2025). IGI Global. https://doi.org/10.4018/978-1-4666-8614-4.ch092
Chicago
Bakshi, Madhupa, and Prashant Mishra. "Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms." In Social Media and Networking: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 2003-2025. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8614-4.ch092
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