Abstract
Media pluralism that is associated with the presentation of different points of view and ideas in media content, consists of a recurrent issue of discussion because it is in close relation with the socio-economic, technological and political environment within which media operate. Major developments take place with the worldwide economic instability that exists but also with the advancement of new technologies and social media that enhance online communication. This paper aims (a) to present media pluralism's components and (b) to describe the reciprocal role between media pluralism's dimensions and communication technologies, socio-economic and political processes that take place. These processes are based on the technological advancements of new media platforms such as online video platforms and streaming services as media types for online media content. In doing so, this chapter adds to the literature by illustrating the role of the abovementioned processes on media pluralism. Media pluralism is under continuous negotiation. Current real-world scenarios are discussed.
TopThe definition of the concepts involved in the creation of the argumentation of this chapter entails media pluralism that consists of the umbrella that embraces aspects of media diversity. Media pluralism refers to more than one, in fact, numerous points of view and a variety in media content so that many people and groups can be represented (Valcke, Sukosd, & Picard, 2015).
Key Terms in this Chapter
Content Diversity: Production of a variety of material for media consumption that is consisted of a variety of content that is different one from the other.
Social media: Ways of interacting among people using web online information and communication technologies.
Media Pluralism: Safeguarding representation of different points of view so that numerous people and opinions have an equal chance to be heard, read, broadcasted on media.
Online Video Platform: A media type service that allows users to search, file, upload video content on the Internet that requires subscription.
User Generated Content: Any form of online content that is created and distributed by consumers and users.
Concentration of Media Ownership: Ownership of different media usually but not necessarily after mergers and acquisitions that brings forth the issue of representativeness and freedom of expression and lack of presence of different points of view because production, distribution from one or different media is gathered in one’s hands and control over information may take place.
Socio Economic Processes: Related to social and economic issues, identifying social and economic needs within a community and the creation of strategies to address those needs.