MLA
Veglio, Valerio. "The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies." Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 1746-1767. https://doi.org/10.4018/978-1-4666-2625-6.ch103
APA
Veglio, V. (2013). The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies. In I. Management Association (Ed.), Supply Chain Management: Concepts, Methodologies, Tools, and Applications (pp. 1746-1767). IGI Global. https://doi.org/10.4018/978-1-4666-2625-6.ch103
Chicago
Veglio, Valerio. "The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies." In Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1746-1767. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2625-6.ch103
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