A Strategic Marketing Intelligence Framework Reinforced by Corporate Intelligence

A Strategic Marketing Intelligence Framework Reinforced by Corporate Intelligence

P. Trim (University of London, UK)
Copyright: © 2007 |Pages: 14
DOI: 10.4018/978-1-59904-243-5.ch004
OnDemand PDF Download:
$37.50

Abstract

The chapter examines how marketing strategists and corporate intelligence officers can work together in order to provide a high level, proactive strategic intelligence operation that enhances marketing strategy development and implementation. A variety of activities relating to marketing strategy, corporate intelligence and corporate security are highlighted. Aspects of corporate counterintelligence are addressed in the context of gathering intelligence, and guidance is provided as to how organizational strategists can develop a strategic marketing intelligence framework that incorporates a counterintelligence dimension. The main advantage of the strategic marketing intelligence framework is that it acts as a vehicle to integrate the organizational intelligence efforts and activities at the highest-level. It also facilitates the creation of an intelligence culture.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Foreword
R. Kaye
Acknowledgment
Mark Xu
Chapter 1
D. Marchand
Strategic intelligence is about having the right information in the hands of the right people at the right time so that those people are able to... Sample PDF
Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence
$37.50
Chapter 2
S. Maguire
The main aim of this chapter is to identify the important role of business intelligence in today’s global business environment and to reveal... Sample PDF
Business Intelligence: Benefits, Applications, and Challenges
$37.50
Chapter 3
M. Xu, R. Kaye
This chapter discusses the nature of strategic intelligence and the challenges of systematically scanning and processing strategic information. It... Sample PDF
The Nature of Strategic Intelligence, Current Practice and Solutions
$37.50
Chapter 4
P. Trim
The chapter examines how marketing strategists and corporate intelligence officers can work together in order to provide a high level, proactive... Sample PDF
A Strategic Marketing Intelligence Framework Reinforced by Corporate Intelligence
$37.50
Chapter 5
V. Ong
This chapter examines the theoretical underpinning for supporting executive intelligence activities and reviews conventional studies of executive... Sample PDF
Supporting Executive Intelligence Activities with Agent-Based Executive Information Systems
$37.50
Chapter 6
U. Averweg, J. Roldán
Strategically important information for executive decision-making is often not readily available since it may be scattered in an organization’s... Sample PDF
Managing Executive Information Systems for Strategic Intelligence in South Africa and Spain
$37.50
Chapter 7
A. Toit
This chapter explains how to translate an organization’s strategic aims into key intelligence needs (KINs) and how to prioritize and categorize the... Sample PDF
Understanding Key Intelligence Needs (KINs)
$37.50
Chapter 8
F. Brouard
This chapter discuss the need for organizations to raise the level of awareness about strategic intelligence. It argues that improvement of... Sample PDF
Awareness and Assessment of Strategic Intelligence: A Diagnostic Tool
$37.50
Chapter 9
J. Nicolau
This chapter uses the market value to assess the different factors and actors that influence the firm performance. The market value of a company... Sample PDF
Gaining Strategic Intelligence Through the Firm's Market Value: The Hospitality Industry
$37.50
Chapter 10
P. Bednar, C. Welch
Strategic intelligence involves examination of internal and external organizational environments. Of course people inhabited each of these... Sample PDF
Knowledge Creation and Sharing: A Role For Complex Methods of Inquiry and Paraconsistent Logic
$37.50
Chapter 11
N. Bessis, T. French, M. Burakova-Lorgnier, W. Huang
This chapter is about conceptualizing the applicability of grid related technologies for supporting intelligence in decision-making. It aims to... Sample PDF
Using Grid for Data Sharing to Support Intelligence in Decision Making
$37.50
Chapter 12
D. Li
RFID-enabled business models are proposed in this chapter to innovate supply chain management. The models demonstrated benefits from automatically... Sample PDF
Intelligent Supply Chain Management with Automatic Identification Technology
$37.50
Chapter 13
M. Xu, V. Ong, Y. Duan
In the context of increasing usage of intelligent agent and ontology technologies in business, this study explores the ways of adopting these... Sample PDF
An Ontology-Based Intelligent System Model for Semantic Information Processing
$37.50
Chapter 14
H. Dou, J. Dou
This chapter introduces the bibliometry treatment techniques as a way to obtain elaborated information for competitive intelligence experts. It... Sample PDF
Bibliometry Technique and Software for Patent Intelligence Mining
$37.50
About the Contributors