Strategic and Operational Values of E-Commerce Investments in Jordanian SMEs

Strategic and Operational Values of E-Commerce Investments in Jordanian SMEs

Ala M. Abu-Samaha (Amman University, Jordan)
DOI: 10.4018/978-1-59140-354-8.ch016
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Abstract

This chapter aims to articulate lessons learned from a quantitative study of Internet Technology use in Jordan. To do so, a questionnaire was devised to measure the business value and strategic advantages of being online for Jordanian organizations. The findings of the study are presented and discussed in the course of this chapter. The survey shows that an increasing number of organizations in Jordan depend heavily on e-mail to conduct their daily activities within and across organizational boundaries. And the majority of SMEs in Jordan believe that the Internet has become a fact of business life. The statistical analysis shows that the majority of surveyed organizations use the Internet for more than simply promotional reasons. They use the Internet for provisional and co-operative reasons. On the other hand, the number of transactional Web sites is very limited due to many shortcomings in the available technical, legislative and organizational infrastructures.

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