Strategies for Community Development

Strategies for Community Development

Sylvie Albert (Laurentian University, Canada), Don Flournoy (Ohio University, USA) and Rolland LeBrasseur (Laurentian University, Canada)
Copyright: © 2009 |Pages: 31
DOI: 10.4018/978-1-59904-771-3.ch007
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Abstract

The transformational changes brought about by the Internet stimulate the planning of social and economic development in networked communities. This chapter will cover the following topics: • The community and its economic and social development; • The importance of development strategies and theory: ° An introduction to types of strategies and theories ° The influence of ICTs on community development • Strategic planning in a community: ° An outline of strategic planning ° The role of ICTs in the strategic planning process; ° Examples of ICT community development opportunities; • Key success factors in implementing a community development strategy; • Evaluation and measurement of community development. The strategic inclusion of information and communication technologies (ICTs) within community development plans can be compared to organisational re-engineering. They both require effort to become more efficient, and novel perspectives are needed to develop new economic values. Within the broad context of the human condition, they both involve understanding what people need and want, how inequities can be bridged, and how to minimise the negative impact of making changes. A lesser approach runs the risk of communities resolving one challenge only to see new problems spring up. As was aptly put by Matthiessen, Schwarz and Find (2006), “[Creation] of wealth in an economy of ideas is derived far less than we imagine from the technological hardware and infrastructure. Rather it is dependent upon the capacity to continually create content or new forms of widely distributed knowledge for which there is a need to invest in human capital throughout the economy” (p. 15). Information technology has acted as an important trigger for the development of business process re-engineering in firms (Attaran, 2004), and ICTs have had a similar impact on communities—they expand the need to keep up with global changes. Innovative use of IT has led many firms to develop ways of more effectively coordinating their activities and at lower costs, thus giving them strategic advantages. Similarly, communities around the world are paying attention to the Internet economy, realising that it is a source of opportunity that also presents many challenges. Firms and communities are often linked; as more businesses participate in work that is network-intensive, local communities have the opportunity to learn how they too can grow and change as a result of being networked, or at least learn to be a supportive ally.

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Table of Contents
Preface
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
Chapter 1
The Network Society  (pages 1-34)
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This book emphasizes the centrality of the human condition—those things that make individuals and communities uniquely human—in our vision of the... Sample PDF
The Network Society
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Chapter 2
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter pursues the following themes: • The extent to which telecommunications technology can serve as a platform for economic and social... Sample PDF
The Technological Basis of Networking
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Chapter 3
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter examines the following ideas on regulation and public policy: • Information societies are enabled by regulations and public policies... Sample PDF
Regulation and Policy Reforms
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Chapter 4
Knowledge Workforce  (pages 104-128)
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter focuses on knowledge workers—who they are and what they do, and the impact they have on organisations and communities in the Network... Sample PDF
Knowledge Workforce
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Chapter 5
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
Chapters I to IV have introduced the networked community and described its environment in terms of the Network Society, technology... Sample PDF
Creating Applications and a Culture of Using
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Chapter 6
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
The global environment has become more turbulent, and innovations in telecommunication and information processing are both part of this turbulence... Sample PDF
Innovation: Creating Ideas
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Chapter 7
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
The transformational changes brought about by the Internet stimulate the planning of social and economic development in networked communities. This... Sample PDF
Strategies for Community Development
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Chapter 8
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter on citizen empowerment and public participation explores the following ideas and assumptions: • Internet collaboration and creation... Sample PDF
Citizen Empowerment and Participation
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Chapter 9
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter discusses several basic elements of leadership and collaboration in building networked communities. It includes: • The context for... Sample PDF
Leadership and Collaboration
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Chapter 10
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
This chapter introduces the concept of marketing and explores its relevance for networked communities. The specific topics include: • An... Sample PDF
Promotion and Relationship Marketing
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Chapter 11
Conclusion  (pages 303-311)
Sylvie Albert, Don Flournoy, Rolland LeBrasseur
A new set of conditions for healthy growth and adaptation is emerging for 21st century communities. This book has sought to explain what some of... Sample PDF
Conclusion
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About the Authors