Structuration Theory: Capturing the Complexity of Business-to-Business Intermediaries

Structuration Theory: Capturing the Complexity of Business-to-Business Intermediaries

Paul A. Pavlou (University of Southern California, USA) and Ann Majchrzak (University of Southern California, USA)
Copyright: © 2002 |Pages: 14
DOI: 10.4018/978-1-930708-09-9.ch009
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This chapter argues that the three most commonly used perspectives in conducting research on business-to-business (B2B) eCommerce-transaction cost economics, electronic market hypothesis, and network analysis-have inadequately explained the unfolding nature of how B2B intermediaries are being employed in industry today. We argue that these perspectives are insufficient because they assume that technology is deterministic and thus not worthy of critical analysis. This chapter proposes structuration theory as an alternative perspective, which differs from the traditional perspectives in several ways: a) structuration theory examines the impact of B2B intermediaries not just on economic indicators of business success but on such process outcomes as mutual trust, coordination, innovation, and utilization of shared knowledge; b) it examines not just technology, but the alignment between technology, the interorganizational structure, and the nature of the task (e.g., basic procurement vs. collaboration); and c) it recognizes that no technology is simply installed, but rather brought into an organization through a series of adaptations that affect both the technology and the organization over time.

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Table of Contents
Merrill Warkentin
Chapter 1
Paul A. Pavlou, Omar A. El Sawy
The Internet is transforming and reshaping the nature of interorganizational commerce by enabling many new types of interfirm electronic exchanges.... Sample PDF
A Classification Scheme for B2B Exchanges and Implications for Interorganizational eCommerce
Chapter 2
Norm Archer, Judith Gebauer
The use of Internet and Web technologies between organizations has gained much attention in recent years. Termed business-to-business (B2B)... Sample PDF
B2B Applications to Support Business Transactions: Overview and Management Considerations
Chapter 3
John M. Gallaugher, Suresh C. Ramanathan
This chapter provides an overview of critical issues associated with crafting a valuable and sustainable electronic marketplace. In order to provide... Sample PDF
Online Exchanges and Beyond: Issues and Challenges in Crafting Successful B2B Marketplaces
Chapter 4
Paul A. Pavlou
Although the notion of impersonal trust is not new, its significance has dramatically increased with the emergence of interorganizational eCommerce.... Sample PDF
Impersonal Trust in B2B Electronic Commerce: A Process View
Chapter 5
Seng Kwong Gwee, Albert Wee Kwan Tan
This chapter provides an overview on the use of business-to-business (B2B) eCommerce by Singapore companies as a means of streamlining their... Sample PDF
From EDI to Internet Commerce in Supply Chain Management: The Singapore Experience
Chapter 6
Darren Meister
The aim of this chapter is to enable managers in manufacturing organizations to recognize and anticipate common concerns in implementing... Sample PDF
Manufacturing Connectedness: Managerial Challenges and Solutions
Chapter 7
ManMohan S. Sodhi
In this chapter, I examine supply-chain-related challenges that eMarketplaces and existing companies face as business-to-business eCommerce... Sample PDF
Supply-Chain Challenges for B2B eCommerce with Examples from the Chemical Industry
Chapter 8
Ahmad Kayed, Robert M. Colomb
While there are many proposals to automate the buying and selling process, there has been no actual attempt to automate the tendering process... Sample PDF
Business-to-Business Electronic Commerce: Electronic Tendering
Chapter 9
Paul A. Pavlou, Ann Majchrzak
This chapter argues that the three most commonly used perspectives in conducting research on business-to-business (B2B) eCommerce-transaction cost... Sample PDF
Structuration Theory: Capturing the Complexity of Business-to-Business Intermediaries
Chapter 10
Paul Timmers, Jorge Gasos
Agent technologies have proved to provide adequate solutions to some of the challenges posed by the new business models that are arising in the... Sample PDF
Agent Technologies and Business Models for Electronic Commerce
Chapter 11
Michael P. Papazoglou, Jian Yang, Aphrodite Tsalgatidou
eCommerce has been well established for several years, particularly using Electronic Data Interchange (EDI) over private or value-added networks.... Sample PDF
The Role of eServices and Transactions for Integrated Value Chains
Chapter 12
Janice M. Burn, Ray Hackney
This chapter proposes a new approach to strategic planning for eBusiness systems which incorporates a three-stage investigation using value, supply... Sample PDF
Creating Virtual Alliances Through Value Chain Management: An Innovative Approach to eBusiness Strategy
Chapter 13
Merrill Warkentin
Transparent end-to-end business process integration is the leading edge of today’s business-to-business electronic commerce revolution. Firms enter... Sample PDF
Dynamic Digital Process Integration in Business-to-Business Networks
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