Struggle for De Facto Standards

Struggle for De Facto Standards

Toru Higuchi (Sakushingakuin University, Japan) and Marvin Troutt (Kent State University, USA)
DOI: 10.4018/978-1-59904-555-9.ch006
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Abstract

In this chapter, we discuss the struggle for the de facto standard based on the Betamax versus VHS case in the late 1970s. In the middle of the 1970s, Sony and JVC introduced Betamax and VHS, both of which satisfied minimum requirements for commercialization. Although Sony had a first mover advantage in the market, JVC and VHS group turned the face about by 1980. The capabilities for the first Betamax and VHS, SL-6300 and HR-3300, were almost equal. The first VHS excelled the first Betamax in the lighter weight, the longer recording time, the compatibility. The consumers preferred HR- 3300 because of the longer maximal recording time to videotape the movies, the baseball games, and the football games. Most videotaped programs by all VHS machines can playback except for a few models. On the other hand, Sony made a disconnection to the first Betamax when they launched Beta II in 1977. In addition, JVC formed the VHS group to catch up with Sony. This group worked effectively to enhance the product capability and the sales promotion.

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Table of Contents
Acknowledgment
Chapter 1
SCM Models  (pages 1-29)
Toru Higuchi, Marvin Troutt
In this chapter, a basic concept of the SCM is discussed. A key factor for the SCM might be to control the dynamic interactions among the supply... Sample PDF
SCM Models
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Chapter 2
Toru Higuchi, Marvin Troutt
In this chapter, we discuss the life cycle theories related to the business. The concept of the life cycle has been widely used in marketing. The... Sample PDF
Review of Life Cycle Theories
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Chapter 3
Toru Higuchi, Marvin Troutt
This chapter provides two kinds of background information that we consider important to the subject area. First, we surveyed the supply chain... Sample PDF
Analytic Research and Quantitative Models
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Chapter 4
Toru Higuchi, Marvin Troutt
This chapter first focuses on the intrinsic dynamic interactions within supply chains. These are theoretically interesting and informative for... Sample PDF
Supply Chain Dynamics and Dynamic Simulation
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Chapter 5
Toru Higuchi, Marvin Troutt
This chapter focuses on the period that precedes commercialization of the product and is based on the VCR case study. Only one or a few companies... Sample PDF
Prerequisite Conditions for Commercializing
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Chapter 6
Toru Higuchi, Marvin Troutt
In this chapter, we discuss the struggle for the de facto standard based on the Betamax versus VHS case in the late 1970s. In the middle of the... Sample PDF
Struggle for De Facto Standards
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Chapter 7
Development of Products  (pages 167-189)
Toru Higuchi, Marvin Troutt
This chapter explains the advancement and the price decline of products based on the VCR case. After the dominant design emerges, the product... Sample PDF
Development of Products
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Chapter 8
Toru Higuchi, Marvin Troutt
In this chapter, we discuss the emergence of alternative products. Under conditions of severe competition, companies launch alternative products to... Sample PDF
Emergence of Destructive New Technologies
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Chapter 9
Toru Higuchi, Marvin Troutt
In this chapter, the innovators and extreme innovators are discussed. These types of consumers are very important because they grow the infant... Sample PDF
Extreme Innovators and Innovators
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Chapter 10
Toru Higuchi, Marvin Troutt
In this chapter, the characteristics and the role of the early adopters and early majority are reviewed from the life cycle perspective following... Sample PDF
Early Adopters and Early Majority
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Chapter 11
Toru Higuchi, Marvin Troutt
The characteristics and the role of the late majority and laggards are discussed in this chapter. Both of them adopt the product later than others... Sample PDF
Late Majority and Laggards
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Chapter 12
Physical Location  (pages 259-272)
Toru Higuchi, Marvin Troutt
Vernon’s product cycle theory is reexamined and extended in the first half of this chapter. It did not originally address the recent environmental... Sample PDF
Physical Location
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Chapter 13
Partial Dispersion  (pages 273-290)
Toru Higuchi, Marvin Troutt
In this chapter, we discuss the partial dispersion of manufacturing facilities and offshore production. It is better to locate most suppliers and... Sample PDF
Partial Dispersion
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Chapter 14
Total Dispersion  (pages 291-302)
Toru Higuchi, Marvin Troutt
In the middle of the standardized stage, the severe competition in the market promotes the total dispersion of the manufacturing facilities. Various... Sample PDF
Total Dispersion
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Chapter 15
Toru Higuchi, Marvin Troutt
In this chapter, the convergence of manufacturing facilities is discussed. Very little room is left for the differentiation of products in the late... Sample PDF
Convergence of Facilities in Low Cost Operation Areas
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Chapter 16
Toru Higuchi, Marvin Troutt
The life cycle of products is a major concern in business all over the world. This Appendix proposes the Industrial Life Cycle Concept integrating... Sample PDF
Application of the Industrial Life Cycle Concept
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About the Editors