Success in Business-to-Business E-Commerce: Cisco New Zealand's Experience

Success in Business-to-Business E-Commerce: Cisco New Zealand's Experience

Pauline Ratnasingam (University of Vermont, USA)
DOI: 10.4018/978-1-59904-411-8.ch009
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Abstract

This teaching case focuses on Cisco’s experience with their trading partner, Compaq NZ, and the findings contribute to strategies on how businesses can succeed in e-commerce participation.

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