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Supply Chain Management for NGOs: Case Study of Akshaya Patra Foundation

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DOI: 10.4018/978-1-4666-0065-2.ch015
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MLA

Gupta, Sumeet, Sanjib Pal and Saket Ranjan Praveer. "Supply Chain Management for NGOs: Case Study of Akshaya Patra Foundation." Cases on Supply Chain and Distribution Management: Issues and Principles. IGI Global, 2012. 330-347. Web. 24 Oct. 2014. doi:10.4018/978-1-4666-0065-2.ch015

APA

Gupta, S., Pal, S., & Praveer, S. R. (2012). Supply Chain Management for NGOs: Case Study of Akshaya Patra Foundation. In M. Garg, & S. Gupta (Eds.) Cases on Supply Chain and Distribution Management: Issues and Principles (pp. 330-347). Hershey, PA: Business Science Reference. doi:10.4018/978-1-4666-0065-2.ch015

Chicago

Gupta, Sumeet, Sanjib Pal and Saket Ranjan Praveer. "Supply Chain Management for NGOs: Case Study of Akshaya Patra Foundation." In Cases on Supply Chain and Distribution Management: Issues and Principles, ed. Miti Garg and Sumeet Gupta, 330-347 (2012), accessed October 24, 2014. doi:10.4018/978-1-4666-0065-2.ch015

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Abstract

This chapter documents the supply chain management practices at The Akshaya Patra Foundation (TAPF), a not-for-profit organization, which began operations in June 2000 by feeding 1500 children in 5 schools in Bangalore (Massachusetts Medical Society, n.d.). On November 28, 2001 the Supreme Court of India passed an order which mandated that: “A cooked mid-day meal is to be provided in all the government and government-aided primary schools in all the states.” Akshaya Patra was called in to give testimonies to the Supreme Court in order to implement the mandate. With the partnership of the Government of India and various State Governments as well as the generosity of thousands of supporters, it has grown from a small endeavor to a mammoth force that stretches across the country. Now Akshaya Patra is the world’s largest Non-Governmental Organization, providing a free midday meal to 1.2 million underprivileged children in India (Akshaya Patra India, n.d.). It houses one of the finest technologies, and its kitchen operations are exemplary. The case specifically discusses its operations in Bhilai (Chhattisgarh State), India’s Steel City, where it provides free meals to around 31,768 children in about 156 schools around Bhilai.
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Introduction

This study is done using case study method (Woodside, 2010) and provides a real-life picture of the working of an NGO. The idea of mid-day meal was initiated by the then Chief Minister of Tamil Nadu, Mr. K. KamarajWhen he saw a boy near the town of Cheranmahadevi herding livestock he asked him, “What are you doing with these cows? Why didn’t you go to school?” The child immediately retorted, “If I go to school, will you give me food to eat? I can learn only if I eat.” Unknowingly, this young boy had touched on a critical problem facing the nation’s children: they cannot learn on a hungry stomach. His simple response sparked a series of events which gave rise to the Mid-day Meal Scheme as it is known today. Started in the 1960s in Tamil Nadu, the program was set up to reduce hunger and encourage universal primary education. The major objectives of this program are to avoid low-attention span due to hunger, improve school enrollment and attendance, increase socialization among castes, address malnutrition and empower women through employment. Prior to receiving midday meals, many impoverished children performed poorly in school due to short attention spans associated with extreme hunger. Children either did not enroll in school, or dropped out at a young age choosing to seek work during the school day to earn money to feed themselves and their families (SepticPen, 2011).

Although 50 percent of India’s children were malnourished, the provision of midday meals was sporadic and in many places non-existent. Responding to pressure from the Indian people, the

Supreme Court of India passed an order on November 28, 2001, which mandated: “Cooked midday meal is to be provided in all the government and government-aided primary schools in all the states.”

In November 28, 2001 the Supreme Court of India passed an order stating, “Cooked mid-day meal is to be provided in all the government and government-aided primary schools in all the states.” Inconsistent food quality, occasional food poisoning, poor hygiene, and operational concerns were among the complications to the provision of government-sponsored midday meals. The meals were prepared by teachers, who cooked the same meal every day: ghoogri, gruel made of boiled wheat. Children reported that that they grew tired of eating the same food daily, they did not like the taste, and it often made them feel sick. In 2004, a fire accidentally started by a teacher cooking the midday meal killed 90 children in Tamil Nadu, an event which underscored the safety issues inherent in meals prepared in makeshift kitchens based on school sites.

In order to successfully carry out this mandate, each State Government then started its own Mid-day meal program. Initiated by the Government of Karnataka, Akshara Dasoha is one such scheme in place. Once started, the challenge which now faced the Government was one of successful implementation. As the guidelines for the NP-NPSE, 2006 state, wherever possible, the Government would: ‘mobilize community support and promoting public-private partnership for the programme’. By January 2004, nearly 50 million children received midday meals provided either by the government or by NGOs working in partnership with the government. However, given the scope of hunger in India and the difficulties faced by the government programs, the task of feeding school children was still a significant challenge.

Voluntary organizations such as Akshaya Patra are therefore encouraged to set up operations wherever possible. They act as the implementing arm of the government. “Before Akshaya Patra mid-day meal started, the enrolment was very poor 2006; but today it has more than doubled. More importantly, the attendance has improved – it is 90% on most days. Children eagerly look forward to the Akshaya Patra meal”

In fact, as the Karnataka Human Development Report 2005 explains, the Government of Karnataka was the ‘first to take this step’ of involving NGOs in development programs. The report states that this ‘involvement of the NGOs in multilateral/bilateral programs, raises the level of co-operations to another level. The NGOs become not only implementers; they also find a place in designing and managing programs together with government at all levels.’

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Complete Chapter List

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Table of Contents
Preface
Miti Garg, Sumeet Gupta
Chapter 1
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Chapter 2
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Transport and Logistics in Dubai: A High Stakes Play
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Chapter 3
Sumeet Gupta, Mark Goh
Free trade agreements have been employed, either unilaterally or as a bloc, as an instrument to overcome the inefficiencies in trade brought about... Sample PDF
Assessing Trade Friendliness of Logistics Services in ASEAN
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Chapter 4
Lincoln Wood
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Fruitful Market Mediation: Challenges in Implementing Coopetition
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Chapter 5
Deepti Dewani, Shreyansh Jain, Sumeet Gupta
Rice is one of the major commodities produced and consumed in India. India is also home to one of the finest varieties of rice sold under the name... Sample PDF
Supply Chains of Commodity Products in India: The Case of Rice
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Chapter 6
Sumeet Gupta, Tushar Agrawal, Priyanka Jain, Dolly Jaisinghani, Ritika Rathi
This chapter presents several case studies of the multilayered system in India and shows how the prevalent distribution system preclude any means of... Sample PDF
Multilayered Distribution System in India: Practice and Issues
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Chapter 7
Gazala Yasmin Ashraf
India has experienced one of the fastest economic growth rates in the world which has been a dramatic driver in the nature and scale of impact on... Sample PDF
A Study of Eco-Friendly Supply Chain Management at Cement Industries of Chhattisgarh
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Chapter 8
Narasimha Lamba, Ehsan Elahi
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Chapter 9
Qing Lu, Yuan Sun, Mark Goh
This case study examines the internationalization experience of Wanxiang, an auto supplier in China. Once at the lower end of internationalization... Sample PDF
The Internationalization Path of Wanxiang
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Chapter 10
Miti Garg
The word “green” today connotes less environmentally destructive practises that minimize damage to the environment and decrease the side- effects of... Sample PDF
Greening the Automotive Supply Chain
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Chapter 11
Balan Sundarakani, Robert De Souza, Mark Goh
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A Case Study of Singapore’s Automotive Supply Chain: Preliminary Analysis and Findings
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Chapter 12
Yenming J. Chen
Several healthcare disasters have occurred in the past decade, and their occurrence has become more frequent recently due to one natural catastrophe... Sample PDF
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Chapter 13
Avninder Gill
Product distribution represents a significant portion of logistics costs. A well designed distribution network may provide substantial long-term... Sample PDF
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Chapter 14
Siva Kumar, Aaron Chia
Military logistics originated from the military’s need to make provisions of arms, ammunition, and ration as they moved forward from their bases.... Sample PDF
Commercial Logistics vs. Military Logistics: A Conceptual Analysis
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Chapter 15
Sumeet Gupta, Sanjib Pal, Saket Ranjan Praveer
This chapter documents the supply chain management practices at The Akshaya Patra Foundation (TAPF), a not-for-profit organization, which began... Sample PDF
Supply Chain Management for NGOs: Case Study of Akshaya Patra Foundation
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Chapter 16
Sumeet Gupta, Fanwen Meng, Mark Goh, Robert De Souza
Increasing globalization of the supply chains is making them increasingly vulnerable to various supply chain risks. Effective management of these... Sample PDF
Understanding Supply Chain Risk Management: An In-Depth Analysis
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Chapter 17
Priyanka Singh, Faraz Syed, Geetika Sinha
Supply chain loss can occur during transit and storage, leading to unnecessary inefficiencies. The literature details much of the traditional... Sample PDF
Categorization of Losses across Supply Chains: Cases of Manufacturing Firms
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Chapter 18
Sumeet Gupta, Sanjib Pal
This case study examines issues faced by Indian retail industry in the adoption of RFID technology as an enabler of efficient retail supply chains.... Sample PDF
An Analysis of Issues and Possible Remedies in the Adoption of RFID in Retail Supply Chains of India
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