Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology

Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology

Klaus Turowski (Otto-von-Guericke-Universitëit Magdeburg, Germany)
Copyright: © 2000 |Pages: 18
DOI: 10.4018/978-1-878289-76-6.ch017
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The Internet has created a tremendous opportunity to conduct business electronically. By this, innovative business concepts—such as virtual enterprises, supply chain management, or one-to-one marketing— and advanced competitive strategies—such as mass customization which encompass these business concepts—may be followed up much more efficiently. However, competitive strategies like mass customization require sophisticated information infrastructures to support the indispensable business-to-business electronic commerce—even for small and medium enterprises taking part in a virtual enterprise that pursues mass customization (MC). Especially electronic data interchange (EDI), understood as a means to exchange business data, is crucial to set up and maintain virtual enterprises. Thus, there is a high demand on software that provides an inter-application system exchange of business data between companies, and which is inexpensive as well as easy to install and use. In this contribution we propose an approach to support distributed, but logically integrated inter-company business processes by applying e-commerce techniques paired with agent technology. Doing so, inter-company data exchange, procurement, and coordination of production in case of MC are improved by means of a multi-agent system. After discussing specific business requirements of companies that cooperatively produce a specific good or service, we show how an automated inter-company communication can be provided, and how this further develops into an agent-based system that automates procurement and inter-company coordination of production. By using the extensible markup language (XML) as an important cross-section technique, together with common business communication standards, we show how the border of heterogeneity between different (distributed) application systems can be overcome. With this, the business communication protocol is set up. Taking this protocol as a basis, we further present a component framework, which is implemented using the JavaBeans technology, that supports an efficient inter-company communication. In addition, we show how this approach may further develop to a means for inter-company coordination.

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Table of Contents
Syed Mahbubhur Rahman, Mahesh S. Raisinghani
Chapter 1
Mahesh S. Raisinghani
At the brink of the new millennium, in global economy and commerce, there has been a dramatic increase in the role of information technology in... Sample PDF
Electronic Commerce at the Dawn of the Third Millennium
Chapter 2
David Gordon, James E. Skibo
The selling of goods and services on the Internet has evolved from a hypothetical business concept into a thriving, multi-billion dollar industry... Sample PDF
Building E-Commerce From the Ground Up: A Study of the Retail Industry
Chapter 3
Robert B. Johnston
Many authors (Cunningham and Tynan, 1993; Dearing, 1990; Johnston, 1998; Rochester, 1989; Skagen, 1989; Swatman, 1993) now recognize that the... Sample PDF
Principles of Digitally Mediated Replenishment of Goods: Electronic Commerce and Supply Chain Reform
Chapter 4
Ronald M. Lee
This chapter introduces the concept of an electronic trade scenario as an aid to the management of (global) supply chains, and other forms of... Sample PDF
Electronic Trade Scenario for Global Supply Chains
Chapter 5
Charles Trappey, Amy Trappey, Thomas Gulledge, Rainer Sommer
Beginning in 1993, when the U.S. Federal Government proposed the “framework of electronic commerce (EC),” the call went out for the wide-scale... Sample PDF
Promoting Electronic Commerce in the Defense Industry
Chapter 6
Mohammed A. Quaddus
Diffusion is the process by which a new technology spreads in its usage among a population. This chapter analyses the diffusion process of one... Sample PDF
Diffusion of Electronic Commerce in Australia: A Preliminary Investigation
Chapter 7
Liaquat Hossain
This chapter examines the risk factors for firms investing in e-commerce or electronic commerce in New Zealand. The relationships between the intra... Sample PDF
Planning E-Strategies for New Zealand Firms: A CSF Framework for Investigating in E-Commerce Projects
Chapter 8
Andreas Mitrakas
Open EDI is a concept appropriate to address the needs of commercial business-to-business relationships in an open environment. While open EDI, an... Sample PDF
Electronic Commerce Contracting for Open EDI
Chapter 9
R. C. MacGregor, D. J. Bunker
Small/ medium enterprises (SMEs) represent a sizeable proportion of the GDP of most western economies. Not only are they the single largest employer... Sample PDF
EDI and Small/Medium Enterprises
Chapter 10
Rahul A. Sarker, Mahbubur Rahman Syed
Electronic data interchange (EDI) technology gives organizations an opportunity to exchange their information and messages electronically, instead... Sample PDF
Economics of EDI Investments
Chapter 11
Marium Fergusson
The Internet offers enormous potential as a means of communication, doing business and providing channels for service delivery. The most striking... Sample PDF
Internet Business Models for Government Agencies
Chapter 12
Joan Cooper, Lois Burgess
The commercialisation of the Internet has led to widespread usage of on-line services and being connected to the Internet has become a high priority... Sample PDF
A Model of Internet Commerce Adoption (Mica)
Chapter 13
Ly Fie Sugianto, Sen Sendjaya
Internet commerce has brought forward a new spectrum of business practice. It radically changes the way we do business. These changes have been... Sample PDF
E-Retailing: New Opportunities In Internet Commerce
Chapter 14
Thomas F. Stafford, Marla Royne Stafford
The purpose of this chapter is to explore theoretical background and previous research on new media uses and motivations as an avenue to... Sample PDF
Consumer Motivations for Commercial Web Site Use: Antecedents to Electronic Commerce
Chapter 15
Boon-Chye Lee
The payments system is a linchpin of the modern economy. Transactions involving non-cash payment for goods, services, or the transfer of asset... Sample PDF
The Retail Payments System and Internet Commerce
Chapter 16
Teoh Kok Poh, Sheng-Uei Guan
The introduction of smart card technology offers an alternative for user authentication and storage medium for data that require both high security... Sample PDF
Internet-enabled Smart Card Agent Environment and Applications
Chapter 17
Klaus Turowski
The Internet has created a tremendous opportunity to conduct business electronically. By this, innovative business concepts—such as virtual... Sample PDF
Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology
Chapter 18
Xun Yi, Chee Kheong Siew, Mahbubur Rahman Syed
Because electronic commerce provides customers with more convenient and more money-saving services than conventional trading, it has seen explosive... Sample PDF
Electronic Commerce Based on Software Agent
Chapter 19
Timothy K. Shih
The Internet changes our shopping style. With the growing popularity of Web browsers, electronic commerce (EC) has become a trend of next-generation... Sample PDF
A Mobile Agent Computation Model for Best Buy Searching
Chapter 20
Yang Yang, Sheng-Uei Guan
With the proliferation of Internet, electronic commerce (e-commerce) is beginning to take the center stage in the commerce world. Transactions via... Sample PDF
The Design and Architecture of a Secure Agent Transport Protocol for E-Commerce
Chapter 21
T. Deshani Rodrigo, Peter A. Stanski
E-commerce technologies are continually evolving, bringing about innovative developments and resultant benefits. Herein one such visionary path for... Sample PDF
The Evolving Future of Agent-Based Electronic Commerce
Chapter 22
Matthew Warren, William Hutchinson
In the developed world, the influence of information systems can now be seen in most operational areas of business. A significant result of these... Sample PDF
The Use of the Internet by Terrorists and Its Impact Upon Electronic Commerce
Chapter 23
Assafa Endeshaw
A great deal of uncertainty surrounds the impact of the continuing growth of electronic commerce (e-commerce) on existing law. While commercial law... Sample PDF
The Law vis-à-vis Electronic Commerce
Chapter 24
Severine Dusollier, Laetitia Rolin Jacquemyns
In the Communication on Electronic Commerce of 19971 , the European Commission stressed that “in order to allow electronic commerce operators to... Sample PDF
The Challenge of the Law to Electronic Commerce: The European Union Initiatives
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