Survey Research, Focus Groups, and Information Technology in Research and Practice

Survey Research, Focus Groups, and Information Technology in Research and Practice

Michael L. Vasu (North Carolina State University, USA) and Ellen Storey Vasu (North Carolina State University, USA)
Copyright: © 2003 |Pages: 31
DOI: 10.4018/978-1-59140-060-8.ch010
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Abstract

The integration of computing into survey research and focus groups in research and practice in public administration and related fields is the focus of this chapter. Coverage applies to other social science disciplines as well. This chapter reviews uses of computers in computer-assisted information collection (CASIC), computer-assisted telephone interviewing (CATI), computer-assisted personal interviewing (CAPI), and transferring survey research methods onto the Web. A second portion of the chapter gives special attention to continuous audience response technology (CART). An example of a citizen survey focused on growth issues combined with a focus group dealing with the same topic in Cary, North Carolina, is also discussed.

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