A Survey of Web-Usage Mining: Techniques for Building Web-Based Adaptive Hypermedia Systems

A Survey of Web-Usage Mining: Techniques for Building Web-Based Adaptive Hypermedia Systems

Martha Koutri (University of Patras, Greece), Nikolaos Avouris (University of Patras, Greece) and Sophia Daskalaki (University of Patras, Greece)
Copyright: © 2005 |Pages: 25
DOI: 10.4018/978-1-59140-567-2.ch007
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Abstract

This chapter discusses Web usage mining techniques that can be applied for building adaptive hypermedia systems. These techniques are used for uncovering hidden patterns within Web access data and then for building the user model that lies in the heart of each adaptive system. Web access data, traditionally stored in the server log files, constitute a rich source of data collected in a non-intrusive way that guards the privacy of users. Several Web usage mining approaches have been proposed for exposing usage patterns, with the most prominent ones being cluster mining, association rule mining, and sequential pattern mining. This chapter provides an overview of the state of the art in research of Web usage mining, and discusses the most relevant criteria for deciding on the suitability of these techniques for building an adaptive Web site. Moreover, the different types of patterns revealed from Web usage mining are correlated with different adaptation aspects.

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Table of Contents
Foreword
Peter Brusilovsky
Acknowledgments
Sherry Y. Chen, George D. Magoulas
Chapter 1
Hanna Stelmaszewska, Ann Blandford, George Buchanan
Hypermedia systems allow information to be created, stored, accessed, and manipulated in a variety of ways. One example of such a system is a... Sample PDF
Designing to Change Users' Information Seeking Behaviour
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Chapter 2
Eelco Herder, Betsy van Dijk
The analysis of the structure of Web sites and patterns of user navigation through these sites is gaining attention from different disciplines, as... Sample PDF
Site Structure and User Navigation: Models, Measures and Methods
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Chapter 3
Geert-Jan Houben, Lora Aroyo, Paul De Bra, Darina Dicheva
This chapter presents main issues and the state of the art of research on adaptation engineering in adaptive concept-based systems. Adaptive... Sample PDF
Adaptation Engineering in Adaptive Concept-Based System
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Chapter 4
Carlos Miguel Tobar, Ivan Luiz Marques Ricarte
This chapter presents the Extended Abstract Categorisation Map, which provides a conceptual tool to evaluate the coverage of adaptive hypermedia... Sample PDF
The Extended Abstract Categorization Map (E-ACM)
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Chapter 5
Alexandros Paramythis, Constantine Stephanidis
This chapter introduces a framework intended for facilitating the implementation of Web-based adaptive hypermedia systems. The framework is... Sample PDF
A Generic Adaptation Framework for Web-Based Hypermedia Systems
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Chapter 6
Martin E. Muller
This chapter demonstrates the use of machine learning techniques in adaptive hypermedia systems. A generic machine learning scenario is described... Sample PDF
Learning Adaptive Behaviour
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Chapter 7
Martha Koutri, Nikolaos Avouris, Sophia Daskalaki
This chapter discusses Web usage mining techniques that can be applied for building adaptive hypermedia systems. These techniques are used for... Sample PDF
A Survey of Web-Usage Mining: Techniques for Building Web-Based Adaptive Hypermedia Systems
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Chapter 8
Miguel-Ángel Sicila, Elena García Barriocanal
daptive hypermedia applications are aimed at tailoring hypermedia structures according to some form of user model, in an attempt to increase the... Sample PDF
Information Imperfection as an Inherent Characteristic of Adaptive Hypermedia: Imprecise Models of Users and Interactions
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Chapter 9
Yutaka Matsuo
This chapter presents discussion of word weighting algorithms in user modelling and adaptive information systems. We specifically address two types... Sample PDF
Work Weighting Based on User's Browsing History
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Chapter 10
George Lepouras, Costas Vassilakis
This chapter presents an architecture for supporting the creation of adaptive virtual reality museums on the Web. It argues whether the task of... Sample PDF
Adaptive Virtual Reality Museums on the Web
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Chapter 11
Serge Garlatti, Sébastien Iskal, Philippe Tanguy
This chapter presents SCARCE, a flexible adaptive hypermedia environment based on virtual document and the semantic Web. After a short state of the... Sample PDF
SCARCE: An Adaptive Hypermedia Environment Based on Virtual Documents and Semantic Web
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Chapter 12
Liana Razmerita
This chapter focuses on the role of user models and user modelling for enhanced, personalised user support within knowledge management systems... Sample PDF
User Modelling and Personalisation of Knowledge Management Systems
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Chapter 13
Judith Masthoff, Lyn Pemberton
Adaptive hypermedia techniques have until now been applied mainly to Web pages populated by text and images. In this chapter, we explore how these... Sample PDF
Adaptive Hypermedia for Personalised TV
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Chapter 14
George D. Lekakos, George M. Giaglis
In this chapter, we discuss personalisation of advertisements in the digital TV environment and propose an effective personalisation approach... Sample PDF
Personalisation of Advertisements in the Digital TV Context
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Chapter 15
Stephan Weibelzahl
Empirical studies with adaptive systems offer many advantages and opportunities. Nevertheless, there is still a lack of evaluation studies. This... Sample PDF
Problems and Pitfalls in the Evaluation of Adaptive Systems
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Chapter 16
Stephen Sobol, Catherine Stones
Web-based content is increasingly delivered via dynamic methods. Visualisation tools are required which reveal how users interact with such data... Sample PDF
Evaluating Usage of Dynamic Web Site Structures Through Visualisation
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Glossary of Terms
About the Authors