MLA
Tselios, C., et al. "Targeted Mobile Advertisement in the IP Multimedia Subsystem." Online Multimedia Advertising: Techniques and Technologies, edited by Xian-Sheng Hua, et al., IGI Global, 2011, pp. 279-300. https://doi.org/10.4018/978-1-60960-189-8.ch015
APA
Tselios, C., Perkuhn, H., Vandikas, K., & Kampmann, M. (2011). Targeted Mobile Advertisement in the IP Multimedia Subsystem. In X. Hua, T. Mei, & A. Hanjalic (Eds.), Online Multimedia Advertising: Techniques and Technologies (pp. 279-300). IGI Global. https://doi.org/10.4018/978-1-60960-189-8.ch015
Chicago
Tselios, C., et al. "Targeted Mobile Advertisement in the IP Multimedia Subsystem." In Online Multimedia Advertising: Techniques and Technologies, edited by Xian-Sheng Hua, Tao Mei, and Alan Hanjalic, 279-300. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-189-8.ch015
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