In this chapter, consumer online privacy legal issues are identified and discussed. Followed by the literature review in consumer online privacy legislation and litigation, a relational model is presented to explore the relationship of the issues, legal protections, and the remedies and risks for not complying with the legal requirements. Two survey studies are used to reinforce the vital need for a stronger role by the government and business community as well as the privacy awareness from online consumers themselves. This chapter is concluded with a vital call for consumer privacy education and awareness and government and legislators’ attention and timely responses with legislation that protects consumers against those who would misuse the technology.
Consumer Online Privacy Legal Issues
Table 1 summaries the major research studies in consumer online privacy issues which contain the following six categories: information security breaches, information privacy breaches, identity theft and pre-texting, health information privacy, underage consumer protection, and spyware, malware, viruses, cookies, and SPAM. The following subsections discuss these six categories.