Student Satisfaction
Saif (2014) describes satisfaction as a feeling of contentment that is gained when a person satisfied his or her yearnings. Satisfaction has also been described as the perception of gratifying fulfillment of a service (Thomas, 2011). According Weerasinghe and Fernando (2018); Yusoff et al. (2015), student satisfaction is a short-term viewpoint which result from the evaluation of students’ experience with regard to the education services rendered. Student’s satisfaction is a multifaceted concept influenced by a variety of characteristics of students and institutions (Bates, Kaye, & McCann, 2019). However, as affirmed by Stoltenberg (2011) and Tsedzah and Obuobisa-Darko (2015), assessment at each institutional level is defensible given the importance of student satisfaction as an outcome in its own right. To boost the reputation of the University, student satisfaction is an inevitable factor as it attracts and retains high achievers. Student satisfaction is a dynamic activity that necessitates well-defined and effective action of an institution heeding to its students. Researchers have used different models such as SERVQUAL (Asinyo, 2015; Brochado, 2009; Calvo-Porral, Lévy-Mangin, & Novo-Corti, 2013; Prentice, Brady, & McLaughlin, 2018; Shekarchizadeh, Rasli, & Hon-Tat, 2011; Yunus, Ishak, & Razak, 2010) and SERVPERF (Ali, Zhou, Hussain, Nair, & Ragavan, 2016; Brochado, 2009) and other models (Allam, 2018; Letcher & Neves, 2010; Majeed, 2019) to describes students satisfaction.