Abstract
Social construction of technological artifacts has been put forward by science sociologists as an alternative to understand how technology has been created and developed all along the human activities. Particularly, in the last decades, and given the exponential technology breakthroughs and the repercussion on business processes, it has been critical to understand how this technology has generated a differentiating factor to positioning a company in a market segment or in a particular context. In this sense, several researches (King and Teo, 1994; Lederer and Sethi, 1992; Lederer and Mendelow, 1988) have been addressed to review the possible ways to identify technology the influence and impact on contemporary businesses, many of them based on psychological, causal, and systematic effects, all of them offering fundamental findings. To date, however, there are few technology studies reviewing the individual relations context as a critical factor for technology understanding. For such a reason, this paper–supported by the foundation of systemic and cybernetic theories- (Flood, 1999; Flood and Carson, 1993; Beer, 1994; Espejo et al., 1996; Reyes, 1995; Mateus, 1996)–makes a structural analysis about relations among individuals, technology, and organization, reviewing those implications of technological understanding; putting forward a technological frame classification establishing a practical knowledge base for both practitioners and academics about the analysis of individual relations and its way to understanding technology; looking for new alternatives to be integrated into business strategies supported by information technology; and technological understanding impact of organizational players.