Abstract
Even though rural entrepreneurship and rural innovation have been studied for decades, the advent of social media, mobile, analytics, cloud computing, and internet of things—also referred to as digital technologies—has provided new opportunities and challenges for this vast discipline. As a result of the advent of digital technologies, we see new business models, new processes, products, and services emerging in the market. Such opportunities challenge the orthodox view of IT use and innovation, opening new avenues for researches, and challenges the existing theoretical understanding. This chapter is an attempt to understand the existing literature on rural innovation and entrepreneurship in information systems discipline and to identify opportunities for rural entrepreneurship and innovation in the digital era.
TopRural Innovation And Entrepreneurship
This section provides an overview to rural innovation and rural entrepreneurship literature. In order to provide an overarching view of rural innovation and entrepreneurship, not only IS research, but also management, innovation and entrepreneurship disciplines have been studied in this section.
Key Terms in this Chapter
Rural Entrepreneurship: The discovery, evaluation, and exploitation of novel ideas in the rural context.
Digital Technologies: New technologies such as social media, mobile technologies, analytics, cloud computing and internet-of-things are considered as digital technologies.
Entrepreneurship: The discovery, evaluation, and exploitation of future goods and services.
Rural Innovation: the creation and implementation of new ideas or solutions, new to the unit of adoption, that deal with rural context.
Theory: A system of ideas intended to explain a phenomenon.
Innovation: Implementation of an idea whether pertaining to a device, system, process, policy, program or service that is new to the organization.
Framework: A conceptual structure for explaining a phenomenon.