Three Strategies for the Use of Distance Learning Technology

Three Strategies for the Use of Distance Learning Technology

William E. Rayburn (Austin Peay State University, USA) and Arkalgud Ramaprasad (Southern Illinois University, USA)
Copyright: © 2000 |Pages: 17
DOI: 10.4018/978-1-878289-80-3.ch005
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“University A” is a small, private liberal arts school with a religious affiliation. Located in a large city, it draws locally and from its particular religious group. With an enrollment under 3,000, it carries a Carnegie Classification of Baccalaureate II and has its own board of trustees. The school has pushed the use of new technology in instruction. For instance, it was one of the first schools in its area to install a fiber optic network across campus. Programs such as business feature the active use of technology to enhance learning. For example, in an international business course, students develop links with fellow students in other countries. However, University A differs from other schools that have embraced new information and communication technology; it has rejected some uses as not appropriate to the mission of the school. For instance, University A will not use videoconferencing to send instruction to remote sites. Why? School leaders feel that a significant part of a student’s experience at University A comes from faculty providing role models, and that role modeling cannot be done through a television monitor. “University B” is a regional public university located in a small town in a heavily rural portion of its state. The nearest small city is an hour’s drive away, and it draws students regionally, mostly from nearby counties. With an enrollment under 10,000, the school carries a Carnegie Classification of Master’s I. For years, University B has used its Continuing Education program in aggressively serving the region, beginning with such means as “circuit rider” faculty who traveled to remote sites to teach classes and broadcast television instruction through local public television. The school has continued its aggressive outreach with new technology. In the 1990s, University B quickly moved into videoconferencing (compressed video) to phase out at least some of the circuit rider faculty. At the same time, the school has expanded the off-campus sites to which it sends instruction. Lastly, University B has augmented its MBA program by bringing in a health care administration concentration from another university via videoconferencing, and it has been considering the future servicing of majors in declining programs such as geography by outsourcing instruction. Officers at the two universities described above were among those at several schools who participated in a series of case studies (Rayburn, 1997). The two schools use distance learning technology (DLT) in very different ways, but they do share at least one common trait: they have clear pictures of how to use available technology. Put another way, they have identifiable strategies for using technology that conform to the missions of the schools. The point of this chapter is to identify and describe strategies for using distance learning technology (DLT) at higher education institutions. Research suggests three major strategies, the “Guest Lecturer” strategy, the “Automated Correspondence Course” strategy, and the “Large Lecture Hall” strategy. All three strategies have antecedents in the recent history of higher education, and each has its own implications for the future. The next section looks at literature and field research on the strategic use of DLT.

Complete Chapter List

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Table of Contents
Linda K. Lau
Chapter 1
Valerie N. Morphew
The precipitous rise in Web-based education and employee training speaks volumes of technology’s far-reaching potential. While most agree that... Sample PDF
Web-Based Learning and Instruction: A Constructivist Approach
Chapter 2
Rita M. Purcell-Robertson, Daniel F. Purcell Sr.
One of the major criticisms of distance education is the perception of inferior interaction between professor and students. Although the question of... Sample PDF
Interactive Distance Learning
Chapter 3
Dat-Dao Nguyen, Dennis S. Kira
Teaching is a communication process in which a body of knowledge is delivered from an instructor to students (Gagne, 1985). This communication... Sample PDF
Summative and Formative Evaluations of Internet-Based Teaching
Chapter 4
Zane L. Berge, Donna L. Smith
As businesses expand to become more globally competitive, their needs grow to train geographically dispersed employees in a cost- effective manner.... Sample PDF
Implementing Corporate Distance Training Using Change Management, Strategic Planning and Project Management
Chapter 5
William E. Rayburn, Arkalgud Ramaprasad
“University A” is a small, private liberal arts school with a religious affiliation. Located in a large city, it draws locally and from its... Sample PDF
Three Strategies for the Use of Distance Learning Technology
Chapter 6
William E. Rayburn, Arkalgud Ramaprasad
Consider the case of George Peabody College for Teachers and Vanderbilt University. The two private schools sat side by side in Nashville... Sample PDF
Distance Learning Alliances in Higher Education
Chapter 7
Lore Meyer-Peyton
Global connectivity has opened up a new dimension in education, namely, the concept of delivering education via technology to students who may never... Sample PDF
Elements of a Successful Distributed Learning Program
Chapter 8
Lynne Schrum
Today the global education community is faced with a unique problem. Learners in every location must acquire new skills, be literate, and understand... Sample PDF
Online Teaching and Learning: Essential Conditions for Success
Chapter 9
C. Mitchell Adrian
It is known that good classroom management techniques help promote a suitable learning environment, an environment in which students are interested... Sample PDF
Developing a Learning Environment: Appllying Technology and TQM to Distance Learning
Chapter 10
Todd L. Smith, Scot Ransbottom
Use of technology to support education is by no means a new concept. Educators have for centuries looked for tools to help stimulate the senses and... Sample PDF
Digital Video in Education
Chapter 11
Caroline Howard, Richard Discenza
Although distance learning is not a new phenomenon, recently there has been a huge jump in the number of organizations offering on-line instruction.... Sample PDF
The Emergence of Distance Learning in Higher Education: A Revised Group Decision Support System Typology with Empirical Results
Chapter 12
Eric C. Adams, Christopher Freeman
A primary determinant of the success of an online distance learning program is its ability to develop a sense of community among its online... Sample PDF
Commuting the "Distance" of Distance Learning: The Pepperdine Story
Chapter 13
Sherif Kamel
The Internet and the World Wide Web are demonstrating the growing influence of information and communication technologies in various aspects of the... Sample PDF
The Web as a Learning Environment for Kids: Case Study
Chapter 14
Jens O. Liegle, Peter N. Meso
Education is expensive and takes time. Instructors from both industry and educational institutions have employed one of two methods, besides... Sample PDF
Web-Based Instruction Systems
Chapter 15
Ira Yermish
Demands are being placed on educational institutions to provide course content in new and complex forms to address the needs of an ever more mobile... Sample PDF
A Case for Case Studies via Video-Conferencing
Chapter 16
Janet M. Hugli, David Wright
The Internet is radically changing the way we do business and in the ways we deliver information and training. Companies must use effective methods... Sample PDF
Web-Based Training for the Network Marketing Industry
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