Trust in B2C E-Commerce: The New Zealand Maori Internet Shopper

Trust in B2C E-Commerce: The New Zealand Maori Internet Shopper

Konrad Janusz Peszynski (Deakin University, Australia)
Copyright: © 2003 |Pages: 30
DOI: 10.4018/978-1-59140-056-1.ch008
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Abstract

This chapter aims to report what issues of trust apply to the Mäori Internet shopper. Mäori arrived in New Zealand from the Pacific about a thousand years ago, and have since become a minority in New Zealand (Belich, 1996). Although it is difficult in defining an ethnic group, the definition of Mäori includes “all those who identify themselves as belonging to the New Zealand Mäori ethnic group, either alone or in combination with any other ethnic group” (Statistics New Zealand, 1998, p. 94). Their culture, language and values have become secondary to those of the dominant European culture (Liu, Wilson, McClure & Higgins, 1999). This chapter will also help the reader to understand trust and Internet shopping from a Maori New Zealander’s perspective. As a result, this chapter will reveal the key trust issues for Mäori that either hinder or assist them to purchase via the Internet.

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Table of Contents
Preface
Theerasak Thanasankit
Acknowledgments
Theerasak Thanasankit
Chapter 1
Brian J. Corbitt
This chapter is concerned with the way globalization, culture and e-business are interacting in the world economic environment to produce globalized... Sample PDF
Globalization, Culture and E-Business
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Chapter 2
O. Chieochan, D. Lindley, T. Dunn
Agriculture is important to the Thai economy, contributing about 17 percent to the Thai GNP. It accounts for about 34 percent of all exports... Sample PDF
The Adoption of Information Technology: A Foundation of E-Commerce Development in Thai Culture
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Chapter 3
Wei-Chang Kong
This chapter analyzes why small to medium enterprises (SMEs) in Singapore have or have not adopted electronic commerce, and explains issues... Sample PDF
The Implementation of Electronic Commerce in SMEs in Singapore
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Chapter 4
Joseph Kabalimu, Brian Corbitt, Theerasak Thanasanakit
This chapter is concerned with how Tanzania has been socially and economically affected by post-colonialism at a policy level as well as at an... Sample PDF
Implementing IT Policy and the Bedevilment of Post-Colonialism - A Case Study in Tanzania
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Chapter 5
Gary S.C. Pan, Donal Flynn
This paper serves as a stimulus to investigators to examine the role project postmortem analyses plays in learning from abandoned electronic... Sample PDF
Gaining Knowledge from Post-Mortem Analysis to Eliminate Electronic Commerce Project Abandonment
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Chapter 6
Pradipta K. Sarkar, Jacob L. Cybulski
The advent of the World Wide Web (WWW) and the emergence of Internet commerce have given rise to the web as a medium of information exchange. In... Sample PDF
Analysis of Cultural Conflict in the Development of Web-Enabled Information Systems
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Chapter 7
Chia Yao Lee, Wei-Chang Kong
E-commerce is often associated with the buying and selling of consumer products over the Internet. While this narrow definition of e-commerce is... Sample PDF
Stakeholder Relationships and Electronic Commerce: A Comparison of Singapore and Australia
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Chapter 8
Konrad Janusz Peszynski
This chapter aims to report what issues of trust apply to the Mäori Internet shopper. Mäori arrived in New Zealand from the Pacific about a thousand... Sample PDF
Trust in B2C E-Commerce: The New Zealand Maori Internet Shopper
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Chapter 9
Arunee Intrapairot, Anongnart Srivihok
Small and medium enterprises (SMEs) in Thailand are fundamental business units spread all over the country. Since the severe economic crisis (i.e.... Sample PDF
The E-Commerce of SMEs in Thailand
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Chapter 10
Amnuay Ekasdornkorn, Brian Corbitt, Utomporn Phalavonk
Online payments in electronic commerce (e-commerce) are usually carried out with credit cards because they are the most convenient to use. Web sites... Sample PDF
Micropayments for E-Commerce Transactions: A Solution to Credit Card Use in Thailand
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Chapter 11
Orasa Tetiwat, Sid L. Huff
Online education has become widely used and accepted in many universities, especially in North America and Europe, since in the early 1990s.... Sample PDF
Factors Influencing the Acceptance of Web-Based Online Education for Thai Educators: Impact of Thai Culture and Values
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Chapter 12
Jeffrey Hsu
The potential for the Internet and e-commerce in China and Chinese-speaking nations (including Hong Kong, Taiwan and Singapore) is huge. Many... Sample PDF
Chinese Culture and Internet E-Commerce
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About the Authors