United States of America: Renewed Race for Mobile Services
Mats Samuelsson (Mobio Networks, USA), Nikhilesh Dholakia (University of Rhode Island, USA) and Sanjeev Sardana (Mobio Networks, USA)
Copyright: © 2009
Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data services — such as messaging and downloads — had made some headway, the preexisting popularity of PC-based Internet made the U.S. users somewhat resistant to m-commerce offerings that did not match the richness of PC e-commerce. By the mid-2000s, however, network and technological capabilities were in place to usher in rich, new m-commerce offerings in U.S. markets. By taking advantage of new technologies, the U.S. mobile industry had the opportunity to become an innovator in m-commerce offerings.