Using E- and M-Business Components in Business: Approaches, Cases, and Rules of Thumb
Mikael Collan (Åbo Akademi University, Finland), Anna Sell (Åbo Akademi University, Finland), Ville Harkke (Åbo Akademi University, Finland) and Bill Anckar (Omena Hotellit Oy / IAMSR, Finland)
Copyright: © 2009
This chapter discusses using e- and m-business components in supporting and enhancing existing businesses and in creating new business innovations. A framework illustrating two different approaches companies have to adoption of e- and m-business components is proposed. Three cases of how Finnish companies have, in an innovative way, used e- and m-business components to support, enhance, and launch businesses are presented. Based on the illustrative framework and the cases, some rules of thumb for using e- and m-business components in business are proposed. The aim of this chapter is to offer managers helpful insights for planning e- and m-business component investments.